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The Design of future things

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The Design of everyday things

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The Invisible Computer

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Things That Make us Smart

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Recent Press Coverage

Dwell Magazine has me judge bathroom faucets

DWELL Magazine asked me to judge bathroom faucets. I got to read the literature on them and examine each one (and read the literature), but they were all on a table in front of me, but free standing -- neither mounted nor connected to anything.  So I had to pretend to use each one. Not the best way to judge faucets.  In addition, the faucet you might want to select depends heavily upon the context - the design genre of...

User Experience Video: UX Week 2008

Here is my talk on User Experience at the Adaptive Path conference on UX in 2008. http://vimeo.com/2963837...

My TED talk

TED is a fascinating conference. I've given two talks there over the years and serve on their advisory board. TED used to be a by-invitation conference only, but now it is open to anyone who can afford the rather outrageous registration fee.  Recently, TED has begun to make their talks available to anyone. I highly recommend exploring the site: there are some truly amazing, profound talks available: TED is at ted.com. My talk from 2003 is on "Design and Emotion"  (based...

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Books

The Design of Future Things

Design of future things
Norman, D. A. (2007). The Design of Future Things. New York: Basic Books. (November, 2007.) Design of Future Things at Amazon.com

Translations committed to: China (Yuan-Liou: Taiwan); Italy (Apogeo); Japan (Shinyo-sha); Korea (Hakjisa); Spain (Paidos).

Table of Contents:

(Please do not tell me about typographical errors -- these are drafts and have already been rewritten and copyedited, but on paper, so I can't post final copies.)

1. Cautious Cars and Cantankerous Kitchens: How machines take control (A PDF document)
2. Servants of our Machines
3. The Psychology of People & Machines
4. The Role of Automation
5. Natural Interaction
6. Six Rules for the Design of Smart Things
7. The Future of Everyday Things
Afterward: The Machine's Point of View (A pdf document: Was originally named: How to talk to people)

Emotional Design: Why we love (or hate) everyday things

emotional design

The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again." Wired Magazine. (January, 2004)

"The major challenge ... Norman explains in this well-illustrated survey of the emotional drivers in product design, is that customers' responses vary so greatly. Product designers need to tailor their work carefully in order to push the right buttons with the right consumers." Harvard Business Review (February, 2004)

2004. New York. Basic Books. Now available in paperback.

Emotional Design is now available in Chinese (from Beijing and Taiwan: both simplified and traditional characters), Italian, Japanese, Portugese (Brazil), and Spanish (from Barcelona). My Japanese colleagues gave it the subtitle "Things that make you smile": neat — too bad I didn't think of that when I wrote the original. (Work is progressing a Russian edition.)

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EXCERPTS: Three chapters are available for reading as PDF files. These are early drafts and riddled with typos. They have all been fixed in the book, so please don't tell me about errors!) :

Table of Contents

Prologue:

Three Teapots (537 kbyte pdf file)

  1. The Meaning of Things
    1. 1. Attractive Things Work Better (245 kbyte pdf file)
    2. The Multiple Faces of Emotion & Design
  2. Design in Practice
    1. Three Levels of Design: Visceral, Behavioral and Reflective
    2. Fun & Games
    3. People, Places and Things
    4. Emotional Machines
    5. The Future of Robots
    6. Epilogue:We Are All Designers ( 200 kbyte pdf file)

The Invisible Computer



1998, Cambridge MA, MIT Press
Translations available > Japanese, Italian, Spanish (Spain), Korea
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Excerpts

Things That Make us Smart: Defending Human Attributes in the Age of the Machine



1993, Cambridge, MA: Perseus Publishing
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Translations available > Italian, Japanese, Chinese, Korean

Turn Signals Are the Facial Expressions of Automobiles

1992, Cambridge, MA: Perseus Publishing
Translations available > Spanish, Japanese, Italian
Excerpts:

English language version out of print

The Design of Everyday Things


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(Newly re-issued in 2002 as a paperback by Basic Books (Perseus))

Originally published in hard cover as The Psychology of Everyday Things (same book except for the preface, introduction, and title).

Translations available: Dutch, French, Finnish, German, Italian, Spanish (Spain), Japanese, and Chinese (Taiwan). NOTE: UK edition is published by MIT Press.

2002, New York: Basic Books (Perseus)

User Centered System Design: New Perspectives on Human-Computer Interaction

1986, Hillsdale, NJ: Lawrence Erlbaum Associates
D. Norman & S. Draper, editors

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Learning and Memory

1982, San Francisco: Freeman
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Translations available > Japanese, Spanish, Russian, Chinese

Perspectives on Cognitive Science

1981, Published jointly by Ablex and Erlbaum. Norwood, NJ: Ablex. Hillsdale, NJ: Erlbaum.
Translations available > Japanese

Explorations in Cognition

1975, San Francisco: Freeman Norman, D. A., Rumelhart, D. E., & the LNR Research Group
Translations available > Japanese

Human Information Processing

1972, 1977, New York: Academic Press P. H. Lindsay & D. A. Norman
Translations available (1972 edition) > Russian, Spanish
Translations available (1977 edition) > French, German, Italian, Japanese, Polish, Spanish, Chinese

Models of Human Memory

1970, New York: Academic Press
Don Norman, editor

Memory and attention: An Introduction to Human Information Processing

1969, 1976, New York: Wiley
Translations available (1969 edition) > Danish, German, Italian, Spanish, Swedish
Translations available (1976 edition) > Italian, Japanese