Books
- The Design of Future Things
- Emotional Design: Why we love (or hate) everyday things
- The Invisible Computer
- Things That Make us Smart: Defending Human Attributes in the Age of the Machine
- Turn Signals Are the Facial Expressions of Automobiles
- The Design of Everyday Things
- User Centered System Design: New Perspectives on Human-Computer Interaction
- Learning and Memory
- Perspectives on Cognitive Science
- Explorations in Cognition
- Human Information Processing
- Models of Human Memory
- Memory and attention: An Introduction to Human Information Processing
The Design of Future Things

Norman, D. A. (2007). The Design of Future Things. New York: Basic Books. (November, 2007.) Design of Future Things at Amazon.com
Translations committed to: China (Yuan-Liou: Taiwan); Italy (Apogeo); Japan (Shinyo-sha); Korea (Hakjisa); Spain (Paidos).
Table of Contents:
(Please do not tell me about typographical errors -- these are drafts and have already been rewritten and copyedited, but on paper, so I can't post final copies.)
1. Cautious Cars and Cantankerous Kitchens: How machines take control (A PDF document)
2. Servants of our Machines
3. The Psychology of People & Machines
4. The Role of Automation
5. Natural Interaction
6. Six Rules for the Design of Smart Things
7. The Future of Everyday Things
Afterward: The Machine's Point of View (A pdf document: Was originally named: How to talk to people)
Emotional Design: Why we love (or hate) everyday things
The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again." Wired Magazine. (January, 2004)
"The major challenge ... Norman explains in this well-illustrated survey of the emotional drivers in product design, is that customers' responses vary so greatly. Product designers need to tailor their work carefully in order to push the right buttons with the right consumers." Harvard Business Review (February, 2004)
2004. New York. Basic Books. Now available in paperback.
Emotional Design is now available in Chinese (from Beijing and Taiwan: both simplified and traditional characters), Italian, Japanese, Portugese (Brazil), and Spanish (from Barcelona). My Japanese colleagues gave it the subtitle "Things that make you smile": neat — too bad I didn't think of that when I wrote the original. (Work is progressing a Russian edition.)
EXCERPTS: Three chapters are available for reading as PDF files. These are early drafts and riddled with typos. They have all been fixed in the book, so please don't tell me about errors!) :
Table of Contents
Prologue:
Three Teapots (537 kbyte pdf file)
- The Meaning of Things
- 1. Attractive Things Work Better (245 kbyte pdf file)
- The Multiple Faces of Emotion & Design
- Design in Practice
- Three Levels of Design: Visceral, Behavioral and Reflective
- Fun & Games
- People, Places and Things
- Emotional Machines
- The Future of Robots
- Epilogue:We Are All Designers ( 200 kbyte pdf file)
The Invisible Computer

1998, Cambridge MA, MIT Press
Translations available > Japanese, Italian, Spanish (Spain), Korea
Order from MIT Press >
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- Chapter 1: Drop Everything You Are Doing (on the MIT Press site)
- Chapter 2: Growing Up: Moving from Technology-Centered to Human-Centered Products (on the MIT Press site)
- Chapter 7: Being Analog (on this site)
- Chapter 9: Human-Centered Product Development (on the MIT Press site)
- Chapter 10: Want Human-Centered Design? Reorganize the Company (on The Nielsen Norman Group site)
Things That Make us Smart: Defending Human Attributes in the Age of the Machine

1993, Cambridge, MA: Perseus Publishing
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Translations available > Italian, Japanese, Chinese, Korean
Turn Signals Are the Facial Expressions of Automobiles
1992, Cambridge, MA: Perseus Publishing
Translations available > Spanish, Japanese, Italian
Excerpts:
- Table of Contents
- Preface
- Chapter 1: I Go to a 6th Grade Play
- Chapter 6: The Teddy
- Chapter 11: Turn Signals Are the Facial Expressions of Automobiles
- Chapter 15: It's a Million to One Chance
- Chapter 16: Coffee Cups in the Cockpit
- Chapter 17: Writing as Design, Design as Writing
English language version out of print
The Design of Everyday Things
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(Newly re-issued in 2002 as a paperback by Basic Books (Perseus))
Originally published in hard cover as The Psychology of Everyday Things (same book except for the preface, introduction, and title).
Translations available: Dutch, French, Finnish, German, Italian, Spanish (Spain), Japanese, and Chinese (Taiwan). NOTE: UK edition is published by MIT Press.

2002, New York: Basic Books (Perseus)
User Centered System Design: New Perspectives on Human-Computer Interaction
1986, Hillsdale, NJ: Lawrence Erlbaum Associates
D. Norman & S. Draper, editors
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Learning and Memory
1982, San Francisco: Freeman
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Translations available > Japanese, Spanish, Russian, Chinese
Perspectives on Cognitive Science
1981, Published jointly by Ablex and Erlbaum. Norwood, NJ: Ablex. Hillsdale, NJ: Erlbaum.
Translations available > Japanese
Explorations in Cognition
1975, San Francisco: Freeman Norman, D. A., Rumelhart, D. E., & the LNR Research Group
Translations available > Japanese
Human Information Processing
1972, 1977, New York: Academic Press P. H. Lindsay & D. A. Norman
Translations available (1972 edition) > Russian, Spanish
Translations available (1977 edition) > French, German, Italian, Japanese, Polish, Spanish, Chinese
Models of Human Memory
1970, New York: Academic Press
Don Norman, editor
Memory and attention: An Introduction to Human Information Processing
1969, 1976, New York: Wiley
Translations available (1969 edition) > Danish, German, Italian, Spanish, Swedish
Translations available (1976 edition) > Italian, Japanese





