Don Norman: Designing For People

Nielsen Norman Group

Consulting & Talks

To Schedule or Contact Don Norman for University of California, San Diego-Related Business or Meetings
Please contact Vanessa Pool, vpool at UCSD. edu

All of Don Norman's consulting services are offered through the Nielsen Norman Group (NN/g). Because his consulting is aimed at executive level advice, high-level business strategy, and strategic advice, he mostly serves as a director or executive advisor. For more information, contact Don Norman's Executive Assistant (below).

To engage Norman for talks, contact his Speaker's Bureau, The BrightSight group: see "Keynote Talks," below.

To Schedule or Contact Don Norman for Consulting or Talks
To reach Don Norman or engage him for consulting or other activities, contact
     Mimi Gardner, Executive Assistant for Don Norman
   mimi at

Before mailing anything, please contact Mimi Gardner to make sure you have the correct address. (In California, and not to the corporate headquarters of the Nielsen Norman group.)

To contact Don Norman for anything besides engagements for talks or consulting, first read the guidelines for writing to me . Then you may send email to don at

Keynote Talks
All talks and speaking engagements are handled by his Speaker's Bureau. See the entry at The BrightSight Group. Contact Tom Neilssen at The BrightSight Group:
    Tom Neilssen
    The BrightSight Group
     Tom at
    Tel. +1 609 924-3060 extension 16

Public Relations
Contact Darcy Provo:
    darcy at
    Tel. +1 415 871-1731

Photographs suitable for publication
Photographs suitable for publication.  Permission for use is hereby granted.

Reporting Problems With This Site:
Report problems with this site to webmaster at

Biographical sketches  (a Microsoft Word file)
Academic Résumé  (a PDF file)

University Advisory Roles

Tongji University (Shanghai)

Honorary professor and advisor, College of Design & Innovation, Tongji University, Shanghai, China. 2013 - present.

KAIST (Daejeon, S. Korea)

External Advisory Committee, Department of Industrial Design, Korea Institute of Advanced Technology. Daejeon, S. Korea. 

Minerva School of Arts and Sciences (San Francisco)

Advisory Board

Institute of Design, Illinois Institute of Technology (Chicago)

Board of Trustees

Northwestern University (Evanston, Illinois)

Advisory board, Segal Design Institute

Advisor, The Master of Science Program in Engineering Design and Innovation (EDI) 

University of California, San Diego (La Jolla, California)

Advisory board, Department of Cognitive Science

Current Clients

Palate Home

I'm co-founder and advisor to Palate Home, a startup. Bringing modern technology to the kitchen for enhanced quality cooking, while requiring less attention.  Great food, great life -- the future of the kitchen.


I am officially empowered as "Chief Mentor" of reQall. Available as apps for iPhone, Blackberry, or Android). It provides automatic reminders, organizes lists by key words, allows sharing of reminders, and can give location-specific reminders. Read the CNet discussion and the review by David Pogue in the New York Times.

reQall Rover adds powerful, artificial intelligence aid to organizing your day: read what one of the journalists who tried it had to say (Kevin Tofel of GigaOM)


I'm on the Board of UICO, doing 21st century robust, reliable multi-touch interfaces for industry. If iPhone and Android can have sexy dynamic graphical displays with multi-touch sensitivity, why can't your washing machine or the controls for a chemical plant? UICO allows multi-touch control even while wearing gloves, in the rain, or even in the shower.

Ness Computer

An intelligent, personalized recommendations for restaurants based upon your preferences and those of your friends. Other restaurant systems give you generic advice: Ness is tailored just for your unique preferences. See the reviews

Intuitive Automata's weight-loss coach (the robot Autom).

Now undergoing trials but available for purchase from their website. This is a Hong-Kong based company, but the product is available in the United states. The work is based on the pioneering PhD dissertation by the company founder, Cory Kidd, at the MIT Media Lab.

Nissan Research Center --Silicon Valley

Member of their Scientific Advisory Committee. A major focus of activity is the development of fully autonomous vehicles (and the complex transformation in society, legal structure, technology, and most importantly of all, human-autonomous systems interaction. 

Toyota InfoTechnologyCenter (Silicon Valley)

Member of their Technical Advisory Board. A major focus of activity is the communication components necessary to support modern vehicles, including car-to-car (C2C), car-to-infrastructure (C2I) and other kinds of communication (C2X) that will be required.


A leading player in the development of Haptic technology and software. I'm on their Technical Advisory Committee.

Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego.
  • June 8 - 18: Milan, Florence, Bologna, Padua.
  • June 11, 2015. "Meet the media guru" talk and conference, Milan, Italy
  • July 17, 2015. UICO. Elmhurst, IL
  • August 19-22, 2015. Education keynote. Industrial Design Society of America, Seattle, WA.
  • September 1 - 3, 2015. Keynote. Relating Systems Thinking and Design 4 (RSD4) ConferenceBanff Centre, Alberta, Canada 
  • October 10-11, 2015. DesignX Workshop. Tongji University. Shanghai.
  • October 12-13, 2015. Emerging Practices conference. Tongji University, Shanghai, China
  • October 15, 2015. Advisory Board, School of Design and Innovation, Tongji.