I am pleased to say that my paper with Steve Casner and Ed Hutchins, The Challenges of Partially Automated Driving, has been published in the Communications of the ACM. The creation of most-automated vehicles provides major challenges for us. For a long time I( have argued that the most dangerous part of the transition from manual to full automation is when the job is mostly complete -- which is precisely where we are today. The argument has been made many times. first by Lisanne Bainbridge in 1983 -- 33 years ago! I made the argument in 1990. Nothing has changed. In this paper, we once again warn that partial automation lulls drivers into a false sense of security. Moreover, people are especially bad at maintaining vigilance and a sense of situation awareness for long periods when nothing is happening or when their assistance is not needed. In the year 2014 (the latest year for which statistics are available), there was roughly one death for every 100 million vehicle miles. One per 100 million miles. Even so, there were over 33 million deaths in the United States plus roughly 1 million injuries. American drove almost 3 trillion miles.
Other Recent Essays
- The Future of Design: When you come to a fork in the road, take it
- Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
- Norman & Stappers (2016). DesignX: Design and complex sociotechnical systems
- Vox Media on Norman Doors. 'Bad doors are everywhere'
- In memory of Naomi Miyake
- How Apple is Giving Design a Bad Name
I am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package.
Recent recommended readings
- Simplicity: A Matter of Design by Per Mollerup
- Positive computing: technology for wellbeing and human potential (Calvo & Peters)
- Turns Signals Are the Facial Expressions of Automobiles
- Things That Make Us Smart Available as eBook
- Scenarios of the future: Two histories of the 21st century
- FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)
Keynote Addresses and Schedule
Contact information, bios, press photos, ...
WHY DOES You Tube Restrict me from viewing my own Videos?
Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App." I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.
Maybe this announcement will get read. Hey Larry! Hey Sergey! Help me.
(Time to start my gallery of "Design Frustrations.")
Examples of talks
- Ted Talk: Design and Emotion
- Industrial Design Part of Apple's Success (Voice of america interview, 2016)
- Norman Doors. Posner interview. Vox 2016. (I'm not allowed to view it--see above)
- An Evening With Don Norman (Stanford: 2014)
- Design Research and Innovation
- An eternal record of the evening with Don Norman. (Stanford Business school), 2014.
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.
Fundamentals (Chapters 1 and 2) -- now available
See these excerpts
I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
- May 6, 2016. Keynote. SDX Interactive Day. San Diego, CA (From Design Thinking to Design Doing)
- May 12, 2016. Keynote, UX in Games Summit, Durham, NC
- May 18, 2016. Chicago (Institute of Design, IIT)
- May 21. TEDx UCSD
- June 16. Design Forward >> San Diego: Design Driven Economy.
- Sep. 24 - Oct. 7, 2016. University of the Republic of San Marino. Also Italy.