Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

In memory of Naomi Miyake

10 November 2015

Naomi Miyake, a brilliant Japanese researcher, a close friend and colleague, and one of my early PhD students, died this year (2015). Here are my reflections on her carer, published in the japanese Cognitive Science Society's journal: Cognitive Studies, 22(4), 1-38. (Dec. 2015)

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Related areas

Interviews & Videos

Security and usablity go hand in hand

09 November 2015

Robert Lemos from TechBeacon has written an excellent article on the tradeoff between security and usability: Security and usability go hand in hand: 5 tips to get the development mix right. I'm obviously biased because he spent a lot of time discussing the issues with me (and used many of my comments in the article), but he also interviewed excellent developers who extended my comments and discussed the implementation issues in more detail.

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Recommended Reading

Simplicity: A Matter of Design by Per Mollerup

26 December 2015

Mollerup, P. (2015). Simplicity: A matter of design. Amsterdam, The Netherlands: BIS Publishers.I sat down in the living room. I read, turned the pages, read, skimmed, and read again. A long period passed.Then I stood up and announced to the room, "this is a brilliant book!"What more need I say?I loved everything about it: the cover, the typesetting, the book design, the illustrations, and most of all, the commentary. I loved the analysis of the levels of simplicity and the distinction between quantity-simple and quality-simple. This is a deep and thoughtful book about a topic that sounds simple but is in fact deep and complex topic.BIS

Recent recommended readings

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

UC San Diego hiring Assistant Teaching Professor

The Design Lab is hiring an Assistant teaching Professor with work and teaching experience in HCD. See

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego.
  • Jan. 20. Rockville, MD (NCI/NIH)
  • Jan. 21-23. Palo Alto, CA
  • Jan. 24. Princeton, NJ
  • Feb. 9. Palo Alto.
  • Feb. 16-18. SAP AP Academic Conference Americas. Coronado, CA (Keynote and Design Thinking/HCD workshops)
  • March 7. ITAM, Mexico DF
  • April 7. Lecture. Cal State Long Beach.
  • April 13-16. Symposium on Human Factors and Ergonomics in Health Care: San Diego
  • May 7-12, 2016. CHI 2016. San Jose, CA
  • May 12, 2016. Keynote, UX in Games Summit, Durham, NC
  • May 18, 2016. Chicago.
  • May 21. TEDx UCSD