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<title>JND.org</title>
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<description>Don Norman&apos;s writings, reviews, and other activities, inlcuding contact information for talks and consulting.</description>
<language>en</language>
<copyright>Copyright 2009</copyright>
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<item>
<title>Dwell Magazine has me judge bathroom faucets</title>
<description>
<![CDATA[
    
        <p class="MsoNormal">DWELL Magazine asked me to judge bathroom faucets. I got to
read the literature on them and examine each one (and read the literature), but
they were all on a table in front of me, but free standing -- neither mounted
nor connected to anything.<span style="">  </span>So I had to
pretend to use each one. Not the best way to judge faucets.<span style="">  </span>In addition, the faucet you might want to
select depends heavily upon the context - the design genre of the home and
bathroom, the surrounding fixtures, your own usage patterns and preferences. Still,
it was an interesting experience.</p>

<img alt="don norman DWELL faucet expert.jpg" src="http://jnd.org/don%20norman%20DWELL%20faucet%20expert.jpg" class="mt-image-left"/>

<p class="MsoNormal" style="clear:left;">The results are available in their May, 2009 issue, <a href="http://www.dwell.com/articles/fairest-faucet.html">and of course, on the
internet.</a>  (The internet article has two commentaries for each faucet, the
first by me, the second by Dwell. Unfortunately, both are labeled "What we
think."  I have asked them to correct this.)</p>
    		
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</description>
<link>http://jnd.org/dn.mss/dwell_magazine_has_me_judge_bathroom_faucets.html</link>
<guid>http://jnd.org/dn.mss/dwell_magazine_has_me_judge_bathroom_faucets.html</guid>
<category>Interviews</category>
<pubDate>Wed, 15 Apr 2009 08:54:40 -0600</pubDate>
</item>

<item>
<title>User Experience Video: UX Week 2008</title>
<description>
<![CDATA[
    
        <p>Here is my talk on User Experience at the Adaptive Path conference on UX in 2008.</p>
<p><a href="http://vimeo.com/2963837">http://vimeo.com/2963837</a></p>

    		
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</description>
<link>http://jnd.org/dn.mss/user_experience_video_ux_week_2008.html</link>
<guid>http://jnd.org/dn.mss/user_experience_video_ux_week_2008.html</guid>
<category>Interviews</category>
<pubDate>Thu, 09 Apr 2009 12:24:26 -0600</pubDate>
</item>

<item>
<title>Selective Memories (Metropolis Magazine article)</title>
<description>
<![CDATA[
    
        <p>Life is filled with unpleasant experiences. Not only do we survive them, but in hindsight we tend to minimize the bad and amplify the good. Psychol&shy;o&shy;gists call it "rosy remembrance." Recently, I gave a lecture on this subject and afterward received an e-mail: "Your discussion ... made me remember my trip to Thailand a few years ago. ... I traveled for three weeks and lost 10 pounds because I didn't like any food. There were insects 'on steroids' everywhere I turned and the restrooms were no joy. ... However, I had the time of my life and I would go back in a second." The message came attached with photos of awful, insectlike food, a mammoth spider, and an unseemly squat toilet.<br /></p><!-- End of Paragraph 0 --><!-- Beginning of Paragraph 1 -->
<p>Scary meals, scarier bugs--why on earth would anyone go back for more? </p>
<p>This text above is the start of my essay "Selective Memories" published by Metropolis Magazine. <a href="http://www.metropolismag.com/story/20090318/selective-memories">The full article is available on their website.</a></p>
    		
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</description>
<link>http://jnd.org/dn.mss/selective_memories_metropolis_magazine_article.html</link>
<guid>http://jnd.org/dn.mss/selective_memories_metropolis_magazine_article.html</guid>
<category>*Essays</category>
<pubDate>Tue, 24 Mar 2009 16:11:43 -0600</pubDate>
</item>

<item>
<title>My TED talk</title>
<description>
<![CDATA[
    
        <p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA"><font size="2">TED is a fascinating conference. I've given two talks there over the years and serve on their advisory board. TED used to be a by-invitation conference only, but now it is open to anyone who can afford the rather outrageous registration fee.&nbsp;&nbsp;Recently, TED has begun to make their talks available to anyone. I highly recommend exploring the site: there are some truly amazing, profound talks available: </font><a href="http://www.ted.com/">TED is at ted.com</a>.</span></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA"><a href="http://www.ted.com/index.php/talks/don_norman_on_design_and_emotion.html"><span style="COLOR: blue; mso-bidi-font-size: 11.0pt"><font size="2">My talk from 2003 is on "Design and Emotion"</font></span></a><font size="2">&nbsp; (based upon my book "Emotional Design").&nbsp; My earlier talk is not available.</font></span></p>
<p style="LINE-HEIGHT: normal; MARGIN: 0in 0in 10pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"><span style="FONT-FAMILY: 'Arial', 'sans-serif'; COLOR: #333333; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA"><font size="2">When TED was first started, under the direction of Richard Saul Wurman, the name TED stood for "Technology, Entertainment, Design." Now it is under the direction of Chris Anderson, who has opened up the doors and moved to a larger auditorium. The name TED is so well known now that it no longer need stand for anything except the conference and website.<o:p></o:p></font></span></p>
    		
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</description>
<link>http://jnd.org/dn.mss/my_ted_talk.html</link>
<guid>http://jnd.org/dn.mss/my_ted_talk.html</guid>
<category>Interviews</category>
<pubDate>Tue, 24 Mar 2009 15:43:12 -0600</pubDate>
</item>

<item>
<title>Sudjik: The language of things</title>
<description>
<![CDATA[
    
        <p style="MARGIN: 0in 0in 0pt" class="MsoPlainText"><font color="#000000" size="2" face="Trebuchet MS">Here is the blurb I wrote for the back cover of this book.&nbsp; It is already available in the UK and will be relased in the United States in 2009.&nbsp; Sudjic is the director of the Design Museum in London (one of my favorite museums).</font></p>
<p style="MARGIN: 0in 0in 0pt" class="MsoPlainText"><font color="#000000" size="2" face="Trebuchet MS"></font>&nbsp;</p>
<p style="MARGIN: 0in 0in 0pt" class="MsoPlainText"><font color="#000000" size="2" face="Trebuchet MS">How do I sum up this book? "Witty and sophisticated," or is it "seriously funny." A deep penetrating look at the ever-perilous battle among the competing forces of art, fashion, and practicality that designers face. Sudjic examines the role of design in culture, society, and its continuing battle with art, neatly sandwiching in a marvelous treatment of luxury and fashion. Difficult to read because I was laughing so much, I kept losing my place. </font></p>

<p>Pointer to book at Amazon.com:<br />
<a href="http://www.amazon.com/gp/product/0393070816?ie=UTF8&tag=donnorman&linkCode=as2&camp=1789&creative=390957&creativeASIN=0393070816">The Language of Things: Understanding the World of Desirable Objects</a><img src="http://www.assoc-amazon.com/e/ir?t=donnorman&l=as2&o=1&a=0393070816" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
</p>
    		
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</description>
<link>http://jnd.org/dn.mss/here_is_the_blurb_i.html</link>
<guid>http://jnd.org/dn.mss/here_is_the_blurb_i.html</guid>
<category>Recommended Reading</category>
<pubDate>Tue, 10 Feb 2009 16:27:55 -0600</pubDate>
</item>

<item>
<title>Design Journals</title>
<description>
<![CDATA[
    
        <p>I am often asked - and I often myself wonder - for the names of high-quality research
  journals in the design field. Oh, there are lots of design
  magazines with pretty pictures of products, <i><a href="http://www.fwmagazines.com/category/id">ID Magazine</a></i> comes to mind
  along with <i><a href="http://www.innovationjournal.org/">Innovation</a></i>, the quarterly publication
  of the Industrial Designers Society of America (only available to IDSA
  members), as well as occasional articles in many technology and business
  magazines, but these are mostly pretty pictures and
  glowing text without much depth or substance.</p>
<p>The two major quality design journals that I know of are <a href="http://www.mitpressjournals.org/">Design Issues </a>and <a href="http://www.elsevier.com/wps/find/journaldescription.cws_home/30409/description#description">Design
  Studies</a>, but these are only available by subscription. In addition to the long established journals in design and
  related fields (e.g., human-computer interaction), I'd like to welcome one new,
  truly excellent journal, <a href="http://www.ijdesign.org/">The International
  Journal of Design</a>, edited by Lin-Lin Chen, Dean of
  the College of Design at National Taiwan University of Science and Technology. This is available on-line, free. <br />
</p>
<p>(I'm not going to discuss the many excellent HCI journals because these are well established, well known, but at the end of this note I provide two pointers to excellent lists and descriptions of them.)<br />
</p>
<p><a href="http://www.ijdesign.org/">The International Journal
  of Design</a> has amazed me with the high-quality of its articles. The main purpose of this note is to welcome and recommend this new source of high-quality, refereed articles on design. (Note: I am on the editorial board, but I don't take any credit
  for the excellence of these issues.)</p>
<p><a href="http://interactions.acm.org/">Interactions magazine</a>,
  the official magazine of the CHI organization, is high-quality and always interesting,
  although not scholarly . The articles are reviewed but not refereed. So think of them as opinion pieces, but written by
  really good people. The editors are excellent. For example, they often reject
  my pieces, scolding me until I do better. Finally, many (but not all) of
  their articles are freely available on the internet. Finally. Their host organization,
  ACM, doesn't seem to understand this internet publishing business. They still
  think it is all about money, even though they are a non-profit, scientific organization. (My friends in the ACM will rush to tell me
  that "non-profit" does not mean "losing money.")</p>
<p>I am certain I have left out valuable resources. Please write
  to me with suggestions (don at AskDon dot jnd dot org)</p>
<h2>Summary hotlinks: <span style="font-size: 10pt; line-height: 150%; font-weight: normal;">items marked with
  * require subscription or payment</span></h2>
<p><a href="http://www.mitpressjournals.org/">Design Issues </a>*</p>
<p><a href="http://www.elsevier.com/wps/find/journaldescription.cws_home/30409/description#description">Design
  Studies</a> *</p>
<p><a href="http://www.fwmagazines.com/category/id">ID Magazine</a> *</p>
<p><a href="http://www.innovationjournal.org/">Innovation</a> *</p>
<p><a href="http://interactions.acm.org/">Interactions magazine</a></p>
<p><a href="http://www.ijdesign.org/">International Journal of
  Design</a></p>
<p>Journals in the field of Human Computer Interaction are
  listed in the HCI bibliography site and also on Prof. Matthias Rauterberg's
  site at the Eindhoven University of Technology.</p>
<p><a href="http://www.hcibib.org/hci-sites/JOURNALS.html">HCI
  Bibliography list of journals</a></p>
<p><a href="http://www.idemployee.id.tue.nl/g.w.m.rauterberg/hci-journals.html">Rauterberg's
  list of journals</a></p>


    		
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</description>
<link>http://jnd.org/dn.mss/design_journals.html</link>
<guid>http://jnd.org/dn.mss/design_journals.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 03 Jan 2009 13:19:21 -0600</pubDate>
</item>

<item>
<title>The race for perfect</title>
<description>
<![CDATA[
    
        <p style=" text-align: left; " align="left">Hamm, S. (2008). <i>The
  race for perfect: inside the quest to design the ultimate portable computer</i>.
  New York: McGraw-Hill. </p>
<p>An engaging tale of the product development process, this
  time following the developments in laptop computers, mostly focusing upon the
  efforts of the ThinkPad team from Lenovo to develop their lightweight X300 portable.
  Steve Hamm is a senior writer for Business Week, with good contacts and a good
  sense of drama. The book covers the aims and history of portables from Alan Kay's
  dream of the "Dynabook" through today. The story demonstrates that reality is
  very different from dreams, and the quest for perfection with the need to hit a
  product price and delivery schedule is daunting. The story also reveals much
  about the international nature of product development: Lenovo is a Chinese
  company, but the development team was in Beijing, Tokyo, and the United States (North
  Carolina). </p>
<p>Those of you who only know the product development process
  as taught in our universities will discover how different it really is once you
  get out into the real world. The book is a pretty accurate picture of the rough
  scramble that really takes place, and how brief the moment of victory, for no
  matter how good the result, the competition will match it immediately: the race
  never ends. </p>
<p>I was interested to see David Hill's review of the book on
  Amazon.com: He is VP of Design at Lenovo's Morrisville (North Carolina) site
  and he played a major role in the X300 development (and in the book). He liked
  it. <br />
</p>
<p><a href="http://www.amazon.com/gp/product/0071606106?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0071606106">Pointer to the book at Amazon.com.</a><br />
</p>


    		
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</description>
<link>http://jnd.org/dn.mss/the_race_for_perfect.html</link>
<guid>http://jnd.org/dn.mss/the_race_for_perfect.html</guid>
<category>Recommended Reading</category>
<pubDate>Sun, 30 Nov 2008 17:16:06 -0600</pubDate>
</item>

<item>
<title>A Potpourri of Books</title>
<description>
<![CDATA[
    
        <p>For far too many months I have neglected reviewing the
  many books I have read and enjoyed. So here is a partial catch-up, a long list
  of books, each with a short review, bringing me roughly up to date as of
  December 1, 2008.</p>
<p>The book recommendations just added are:</p>
<p style=" text-align: left; " align="left">Gigerenzer, G. (2007). <i>Gut
  feelings: the intelligence of the unconscious</i>. New York: Viking. </p>
<p style=" text-align: left; " align="left">Groopman, J. E. (2007). <i>How doctors think</i>. Boston: Houghton Mifflin. </p>
<p style=" text-align: left; " align="left">Hallinan, J. T. (2009). <i>Why we make mistakes: How we look without seeing, forget things in seconds,
  and are all pretty sure that we are way above average</i>. New York: Broadway
  Books. </p>
<p style=" text-align: left; " align="left">Hamm, S. (2008). <i>The
  race for perfect: inside the quest to design the ultimate portable computer</i>.
  New York: McGraw-Hill. <br />
</p>
<p style=" text-align: left; " align="left">Isbister, K., &amp; Schaffer, N. (2008). <i>Game usability:
  Advancing the player experience</i>. San Francisco: Morgan Kaufmann.</p>
<br />
<p style=" text-align: left; " align="left"> Schifferstein, H. N.
  J., &amp; Hekkert, P. (Eds.). (2007). <i>Product Experience: perspectives on
  human-product interaction</i>. Amsterdam: Elsevier. </p>
<p style=" text-align: left; " align="left">Sunstein, C. R. (2006). <i>Infotopia: how many minds produce knowledge</i>. Oxford; New York: Oxford
  University Press. </p>
<p style=" text-align: left; " align="left">Thaler, R. H., &amp;
  Sunstein, C. R. (2008). <i>Nudge: Improving Decisions About Health, Wealth, and
  Happiness</i>. New Haven, CT: Yale University Press. </p>
<p style=" text-align: left; " align="left">Vanderbilt, T. (2008). <i>Traffic:
  why we drive the way we do (and what it says about us)</i>. New York: Alfred A.
  Knopf. </p>
<p style=" text-align: left; " align="left">Weinstein, L., &amp;
  Adam, J. A. (2008). <i>Guesstimation: Solving the world's problems on the back
  of a cocktail napkin</i>. Princeton, N.J.: Princeton University Press. </p>


    		
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</description>
<link>http://jnd.org/dn.mss/a_potpourri_of_books.html</link>
<guid>http://jnd.org/dn.mss/a_potpourri_of_books.html</guid>
<category>Recommended Reading</category>
<pubDate>Sun, 30 Nov 2008 16:48:29 -0600</pubDate>
</item>

<item>
<title>Game usability</title>
<description>
<![CDATA[
    
        <p style=" text-align: left; " align="left">Isbister, K., &amp;
  Schaffer, N. (2008). <i>Game usability: Advancing the player experience</i>.
  San Francisco: Morgan Kaufmann. </p>
<p>This is an excellent set of essays about all aspects of the
  game experience. Despite the book's title, the analysis ranges far beyond "usability"
  but includes all aspects of research during the development of a game, with
  special attention to the experience being generated by the people playing the
  game. There are 23 chapters covering a wide range of topics and approaches.</p>
<p>Randy Pagulayan and Dennis Wixon's Foreword describe the challenges
  nicely: "the next evolution in games research will be .. focusing less on
  cognitive states and emotional taxonomies, and more on opportunities for player
  behaviors. Games can become complete worlds for our users, so now more that
  ever we need to understand the interactions between the player and the
  environment, understand the player's behavior within a virtual world, and understand
  the player's ability to detect the infinite possibilities created for them." (Page x). Well said. </p>
<p>Even if you are not a game developer, this book should be
  part of your arsenal: everything we design, everything we build, should incorporate
  fun, delight, exploration, and surprise. Our devices become part of our lives,
  not just virtual worlds, but real worlds. Game developers learn through
  understanding how people interact with the real world: Application developers
  learn by understanding how people interact within game worlds.</p>
<p><a href="http://www.amazon.com/gp/product/0123744474?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0123744474">Link to Amazon.com entry for this book.</a><br />
</p>


    		
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</description>
<link>http://jnd.org/dn.mss/game_usability.html</link>
<guid>http://jnd.org/dn.mss/game_usability.html</guid>
<category>Recommended Reading</category>
<pubDate>Sun, 30 Nov 2008 16:28:23 -0600</pubDate>
</item>

<item>
<title>Traffic</title>
<description>
<![CDATA[
    
        <p style=" text-align: left; " align="left">Vanderbilt, T. (2008). <i>Traffic:
  why we drive the way we do (and what it says about us)</i>. New York: Alfred A.
  Knopf. </p>
<p>Too bad I didn't
  know about this book when I wrote "The Design of Future Things": It would have
  enhanced my book immensely. </p>
<blockquote>
  <p>(The two
    books seem to have been written simultaneously, so I didn't know about his, and
    mine gets an obviously last-minute mention as a half-page long footnote to the
    last chapter, but with no actual reference within the chapter text. Amusing how it works.)</p>
</blockquote>
<p>Vanderbilt
  covers the myriad aspects of the driving experience. He is a journalist, not a
  researcher, but for this book, he did his research well, talking with all the
  major people, uncovering folk lore and scientific lore I never ever heard of,
  and providing a witty and informative tour of both driving and the role that
  the auto and modern technology has on society. If you are involved with automobiles, driving, or the design of complex,
  intelligent products, you must read this book.</p>
<p><a href="http://www.amazon.com/gp/product/0307264785?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0307264785">Link to Amazon.com for this book.</a><br />
</p>


    		
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</description>
<link>http://jnd.org/dn.mss/traffic.html</link>
<guid>http://jnd.org/dn.mss/traffic.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 29 Nov 2008 16:12:40 -0600</pubDate>
</item>

<item>
<title>Infotopia</title>
<description>
<![CDATA[
    
        <p style=" text-align: left; " align="left">Sunstein, C. R. (2006). <i>Infotopia: how many minds produce knowledge</i>. Oxford; New York: Oxford
  University Press. </p>
<br />
<span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;,&quot;sans-serif&quot;;">Anything
by Cass Sunstein is required reading. (For example, see <i><a href="http://www.jnd.org/recommended_readings.html#000279">Nudge</a></i>, his book with Rich Thaler, reviewed on this website.) A lawyer at Harvard law School, Sunstein
writes wisely about the role of groups in decision making, including the downside
as well as the upside .An easy to read book about critically important topic.
Groups can produce astoundingly accurate results, but they can also be incredibly
narrow minded bigots, producing horrifying results: witness mob behavior in
riots and lynching.</span><br />
<br />
<a href="http://www.amazon.com/gp/product/0195340671?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0195340671">Link to Amazon.com for this book.</a><br />


    		
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</description>
<link>http://jnd.org/dn.mss/infotopia.html</link>
<guid>http://jnd.org/dn.mss/infotopia.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 29 Nov 2008 16:08:33 -0600</pubDate>
</item>

<item>
<title>Guesstimation</title>
<description>
<![CDATA[
    
        <p><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;,&quot;sans-serif&quot;;">Weinstein,
  L., &amp; Adam, J. A. (2008). <i>Guesstimation: Solving the world's problems on
  the back of a cocktail napkin</i>. Princeton, N.J.: Princeton University Press.</span></p>
<p>This is a
  fun book, demonstrating how just a few simple principles can give approximate
  answers to puzzling questions. How far does a soccer player run during an
  average game? How many people are picking their noses right now? And if all the
  people on earth were crammed together in one place, how much space would they
  occupy? What fi we gave each person a house and a small plot of land.</p>
<p>To figure
  these things out you need some basic information, but no worry: Weinstein and
  Adam tell you how to estimate even that information. A great book, useful too.
  Students would be far better off if they learned these estimation techniques
  than some of the other stuff that they are forced to memorize which will never
  be of value later on; Estimation skills are always valuable.</p>
<blockquote>(Answers: the
  players run around 20km or 12 miles; ten million people are picking their nose
  (so stop it!). Everyone would fit (but uncomfortably) into a city whose land
  area was the size of Los Angeles. To give everyone a home would still only fill
  up 1% of the earth's surface)</blockquote>
<p><a href="http://www.amazon.com/gp/product/0691129495?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0691129495">Link to Amazon.com for the book</a><br />
</p>
    		
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</description>
<link>http://jnd.org/dn.mss/guesstimation.html</link>
<guid>http://jnd.org/dn.mss/guesstimation.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 29 Nov 2008 16:06:01 -0600</pubDate>
</item>

<item>
<title>Why we make mistakes</title>
<description>
<![CDATA[
    
        <p style=" text-align: left; " align="left">Hallinan, J. T. (2009). <i>Why we make mistakes: How we look without seeing, forget things in seconds,
  and are all pretty sure that we are way above average</i>. New York: Broadway
  Books. </p>
<p>Why do we
  make mistakes? Here's my blurb for the back cover of the book:</p>
<blockquote>
  <p>"Yup,
    people make mistakes all the time. In his engaging book, Joseph Hallinan
    entertains us while simultaneously informing us. There have been decades of
    science devoted to understanding real human behavior, much of it buried in the
    complex terminology of technical journals. Hallinan brings the science to life,
    showing how it applies in everyday life to everyday people."</p>
</blockquote>
<p>The subtitle covers the major themes well: we look
  without seeing, we forget things in seconds (unless we pay special attention),
  and we are all pretty sure that we are way above average. This book provides a modern review of the
  behavioral science research on everyday behavior. <br />
</p>
<p><a href="http://www.amazon.com/gp/product/0767928059?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0767928059">Link to Amazon.com</a><br />
</p>


    		
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</description>
<link>http://jnd.org/dn.mss/why_we_make_mistakes.html</link>
<guid>http://jnd.org/dn.mss/why_we_make_mistakes.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 29 Nov 2008 16:02:55 -0600</pubDate>
</item>

<item>
<title>Nudge</title>
<description>
<![CDATA[
    
        <blockquote>
  <p><span style="font-size: 10pt; font-family: &quot;Trebuchet MS&quot;,&quot;sans-serif&quot;;">Thaler,
    R. H., &amp; Sunstein, C. R. (2008). <i>Nudge: Improving Decisions About
    Health, Wealth, and Happiness</i>. New Haven, CT: Yale University Press.</span></p>
</blockquote>
<p>Here is the
  blurb I wrote for the back cover of this book (it got edited a bit, so the
  actual blurb is shorter.)</p>
<blockquote>
  <p>This is a
    great book: engaging, informative, and thoroughly delightful. Imagine: deep
    thoughts in an easy read, with social and legislative suggestions to improve
    everyone's well being through a constructive, non-coercive (libertarian) social
    policy. It doesn't matter whether your
    politics are left or right, up or down: Thaler and Sunstein provide important
    lessons for structuring social policies so that people still have complete
    choice, but are gently nudged to do what they wish to do. Well done.</p>
</blockquote>
<p>I stand by
  the review: This is an important book for researchers, designers, and perhaps
  most of all, those who must implement social policy. Rich Thaler and Cass Sunstein's
  original title was supposed to be "libertarian paternalism," but fortunately
  reason struck and they discarded it. But they tried out that title because it
  does reflect the underlying principle of the boo. How can we get people to do
  what is best for themselves (such as to take out health care or save for
  retirement) - this is the paternalism voice - yet without forcing them and
  still giving people the choice to do as they wish - this is the libertarian
  voice. Note that standing back and doing nothing is not an option. The environment
  is always rigged so as to nudge people towards one choice or another, so as
  long as that is true, why not nudge in the most beneficial direction? </p>
<p>The
  principles apply in a amazing variety of situations. The power of gentle nudges. <br />
</p>
<p><a href="http://www.amazon.com/gp/product/0300122233?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0300122233">Pointer to book at Amazon.com</a><br />
</p>


    		
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</description>
<link>http://jnd.org/dn.mss/_1200_normal_0_false.html</link>
<guid>http://jnd.org/dn.mss/_1200_normal_0_false.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 29 Nov 2008 15:53:39 -0600</pubDate>
</item>

<item>
<title>Gut feelings</title>
<description>
<![CDATA[
    
        <p style=" text-align: left; " align="left">Gigerenzer, G. (2007). <i>Gut
  feelings: the intelligence of the unconscious</i>. New York: Viking. </p>
<p>Gerd Gigerenzer
  and his colleagues at the Max Planck Institute for Human Development in Berlin
  have published a compelling series of books about the roles of simple heuristics,
  the environment, and now, "Gut feelings" in decision making. (Quick, which city
  is larger: Berlin Germany or Waldorf Germany. You probably don't know the
  population of either, but there is a powerful heuristic that can help -
  familiarity. Berlin is a lot more familiar than Waldorf, so it is very likely
  that it is larger. (Berlin has 3.4 million inhabitants: Waldorf, corporate
  headquarters of SAP, has about 14 thousand.)</p>
<p>I first
  discovered their work in the book written together with Peter Todd called "Simple
  Heuristics that make us smart" (Deliberate takeoff on my book "Things that make
  us smart": peter Todd spent some time with my group in San Diego). Ever since, I
  have been a fan. This last book is written for the popular audience, so it is the
  most accessible of all, although the others are easy and fun to read as
  well. The power of simple rules of
  thumb in making us all appear far more smarter than we are was long neglected until 1999 when the first
  book in the series was published. No more: If you want to understand how normal
  folks cope with the complexity of the world, read the book. Learn about the
  role of heuristics, instincts, the environment, and how they come together into
  our "gut feelings" that are usually right, but not always. Knowing when is
  critical.</p>
<p><a href="http://www.amazon.com/gp/product/0143113763?ie=UTF8&amp;tag=donnorman&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0143113763">Pointer to book at Amazon.com</a><br />
</p>


    		
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</description>
<link>http://jnd.org/dn.mss/gut_feelings.html</link>
<guid>http://jnd.org/dn.mss/gut_feelings.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 29 Nov 2008 15:48:43 -0600</pubDate>
</item>


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