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<title>Jnd.org</title>
<link>http://www.jnd.org/</link>
<description>Don Norman&apos;s writings and activities on human-centered design. Contact information for talks and consulting.</description>
<language>en</language>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Sun, 19 May 2013 17:06:20 -0800</lastBuildDate>
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<item>
<title>Suggested Readings From Design of Everyday Things, Revised edition</title>
<description>
<![CDATA[
    
        Many people continually ask for my suggestions of readings in design. Here is an excerpt from the "Readings and Notes" section of the 2013 revision and expansion of the book Design of Everyday Things" that provides my list of general books for interaction design. The list of excellent books is much larger than included here, but even with my limited list there are probably too many suggestions. Still, this is a good place to start. 
    		
]]>
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<category>Recommended Reading</category>
<pubDate>Sun, 19 May 2013 17:06:20 -0800</pubDate>
</item>

<item>
<title>Preface. Design of Everyday Things, Revised Edition</title>
<description>
<![CDATA[
    
        The preface to the revised edition of "Design of Everyday Things," including a chapter-by-chapter review of "What has changed."
    		
]]>
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<link>http://www.jnd.org/dn.mss/preface_design_of_e.html</link>
<guid>http://www.jnd.org/dn.mss/preface_design_of_e.html</guid>
<category>Design</category>
<pubDate>Mon, 22 Apr 2013 17:35:55 -0800</pubDate>
</item>

<item>
<title>Experience Design: Technology for All the Right Reasons</title>
<description>
<![CDATA[
    
        This is a brilliant book, written in a lively, engaging style that gets to the essence of experience design. This book should be required reading for designers: experience designers, human-computer interaction designers, user-interface designers, graphical designers, and industrial designers. It moves us beyond the basics and fundamentals toward the higher levels of human values and needs. The examples demonstrate how the ideas can be applied.

    		
]]>
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<link>http://www.jnd.org/dn.mss/experience_design_t.html</link>
<guid>http://www.jnd.org/dn.mss/experience_design_t.html</guid>
<category>Recommended Reading</category>
<pubDate>Sat, 30 Mar 2013 15:50:44 -0800</pubDate>
</item>

<item>
<title>Rethinking Design Thinking</title>
<description>
<![CDATA[
    
        In June, 2010, I posted an essay on Core77 entitled "Design Thinking: A Useful Myth." I am here to say that I now have rethought my position. I still stand by the major points of the earlier essay, but I have changed the conclusion. As a result, the essay should really be titled: Design Thinking: An Essential Tool.  Let me explain. (Pointer to my article published at core77.com (plus a new reference).

    		
]]>
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<link>http://www.jnd.org/dn.mss/rethinking_design_th.html</link>
<guid>http://www.jnd.org/dn.mss/rethinking_design_th.html</guid>
<category>Essays</category>
<pubDate>Mon, 18 Mar 2013 15:59:46 -0800</pubDate>
</item>

<item>
<title>Great Design Always Means Great Style (Misc Magazine)</title>
<description>
<![CDATA[
    
        Ah, style. The elegance of gentle interaction, with grace and beauty, wit and charm. Or perhaps brute force abruptness, rudeness and insult.  Style refers to the way of doing something and although we usually use it in the positive sense, the word itself is neutral, referring only to the manner by which something is done.  Style can be coarse and ugly, brutish and dangerous. The best styles, including both those we respect and prefer and those we detest, are true and honest, consistent and coherent.

    		
]]>
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<link>http://www.jnd.org/dn.mss/great_design_always_.html</link>
<guid>http://www.jnd.org/dn.mss/great_design_always_.html</guid>
<category>Essays</category>
<pubDate>Sun, 27 Jan 2013 14:34:14 -0800</pubDate>
</item>

<item>
<title>Gadgets? Who, me? (Misc Magazine)</title>
<description>
<![CDATA[
    
        (An essay for Misc Magazine.)  Maybe I am a gadget. That would certainly explain a lot of things. A quick search of the internet for the definition of gadget yields two meanings: 1. A small device that performs or aids a simple task; 2. A small device that appears useful but is often unnecessary or superfluous. Yeah, those sound like me.
    		
]]>
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<link>http://www.jnd.org/dn.mss/gadgets_who_me_m.html</link>
<guid>http://www.jnd.org/dn.mss/gadgets_who_me_m.html</guid>
<category>Essays</category>
<pubDate>Sun, 27 Jan 2013 14:25:15 -0800</pubDate>
</item>

<item>
<title>Complexity is Good, Simplicity Overrated (Misc Magazine)</title>
<description>
<![CDATA[
    
        (Essay for Misc Magazine.)  Real complexity does not lie in the tools, but in the task. Skilled workers have an array of tools, each carefully matched to a particular task requirement. It can take years to learn which tool goes with which task, and years to master the tools. The tool set is complicated because the task is complicated. Looking at the visual simplicity of the tool is misleading. The mark of the great designer is the ability to provide the complexity that people need in a manner that is understandable and elegant. Simplicity should never be the goal. Complex things will require complexity. It is the job of the designer to manage that complexity with skill and grace.
    		
]]>
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<link>http://www.jnd.org/dn.mss/complexity_is_good_.html</link>
<guid>http://www.jnd.org/dn.mss/complexity_is_good_.html</guid>
<category>Essays</category>
<pubDate>Sun, 27 Jan 2013 14:17:42 -0800</pubDate>
</item>

<item>
<title>Manufacturing, Design, and Innovation</title>
<description>
<![CDATA[
    
        An expanded version of my welcoming address to the "Workshop on Building the National Network for Manufacturing Innovation." The conference was to address the demise of manufacturing in the US. I tell two stories. The first is about a startup (I'm on the board) that now manufactures in China. Why? Financing, supply chain, and supplier availability. The second is why both Northwestern's MMM MBA/Engineering and MIT's LfM MBA/Engineering programs removed "manufacturing" from their names.  I conclude with optimism, arguing that the US still leads in Design and Innovation, and bringing Manufacturing back will strengthen our abilities. And the new Makers and DYI communities coupled with 3D (additive) manufacturing methods creates a Disruptive Innovation that will enable a revolution in manufacturing.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/manufacturing_desig.html</link>
<guid>http://www.jnd.org/dn.mss/manufacturing_desig.html</guid>
<category>Essays</category>
<pubDate>Mon, 01 Oct 2012 12:29:40 -0800</pubDate>
</item>

<item>
<title>The righteous mind: why good people are divided by politics and religion</title>
<description>
<![CDATA[
    
        An engrossing, important book.


This is really three books. For me, the first is the most important, for it spells out clearly and distinctly the arguments that many of us cognitive scientists have been making in the past few years: emotions first, reasoning second.  More and more, we are learning that people make rapid, subconscious decisions, driven by past experience, driven by quick (and often shallow) surface features and analyses, and by emotions. Then, afterwards, their reflective systems chime in, offering reasons and logic long after the decision has been made. We reason, goes the new approach in order to justify our decisions to ourselves - that is, to our conscious selves. Our subconscious needs no rationalization. The second book lays out six basic dimensions of morality, common to all peoples, says Haidt. Differences arise because different people, cultures, and societies weight the dimensions very differently. Book three applies these analyses to the domain of religion and politics.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/the_righteous_mind_.html</link>
<guid>http://www.jnd.org/dn.mss/the_righteous_mind_.html</guid>
<category>Recommended Reading</category>
<pubDate>Sun, 19 Aug 2012 11:48:41 -0800</pubDate>
</item>

<item>
<title>The intention economy: when customers take charge</title>
<description>
<![CDATA[
    
        The world of business is company-centered. Powerful Information technologies exist to help companies, CRM being one of the most powerful and popular - CRM for Customer Relationship Management. What if all of this was reversed? What if the customers had all the tools? What if every one of us had our own Vendor Relationship Management system, a VRM?  What if we owned our own data and collected and mined data about the vendors? What if we could share information about the trustworthiness and reliability of vendors? What if people had the power and companies served us? In this book, Doc Searls shows how we can completely reverse the traditional relationship between people and companies. Read the book. It will change the way you view business. Even if you represent one of the businesses discussed in the book, you will find much to learn, much to enjoy, and new ideas to pursue.
    		
]]>
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<link>http://www.jnd.org/dn.mss/the_intention_econom.html</link>
<guid>http://www.jnd.org/dn.mss/the_intention_econom.html</guid>
<category>Recommended Reading</category>
<pubDate>Sun, 19 Aug 2012 10:32:24 -0800</pubDate>
</item>

<item>
<title>Life at home in the twenty-first century</title>
<description>
<![CDATA[
    
        An enticing ethnographic study of life in a small sample of families in Los Angeles, California. Ethnography offers the advantage of detailed, in-depth examination of everyday life. This book provides a rich analysis of 32 families in Los Angeles, California. When studied, it yields huge insights into how people arrange their households, organize them, and how they struggle to fit all their numerous activities into their lives. The text and numerous detailed photographs are engrossing.

    		
]]>
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<link>http://www.jnd.org/dn.mss/life_at_home_in_the_.html</link>
<guid>http://www.jnd.org/dn.mss/life_at_home_in_the_.html</guid>
<category>Recommended Reading</category>
<pubDate>Sun, 19 Aug 2012 10:26:48 -0800</pubDate>
</item>

<item>
<title>Discussion with John Maeda of RISD: What Is Design</title>
<description>
<![CDATA[
    
        John Maeda, now president of the Rhode Island School of Design (RISD) had a public, semi-moderated discussion with me at a PARC Forum. The video is now available. I wanted to talk about complex design: interaction design, design planning, etc. He wanted to talk about the beauty of fonts, of knives, and even of the office chair. I tried to say these were simple products that barely needed any understanding of human behavior and cognition -- I want to design the complex. He didn't understand my point. In fact, when I specifically asked him how to design a networking connection scheme that would work for everyday people his answer was a long ramble that never even started to address the issue. So we failed to connect. But many seemed to find the discussion of interest. Decide for yourself.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/discussion_with_john.html</link>
<guid>http://www.jnd.org/dn.mss/discussion_with_john.html</guid>
<category>Interviews</category>
<pubDate>Tue, 31 Jul 2012 17:24:24 -0800</pubDate>
</item>

<item>
<title>What Moves? Culture &amp; Interaction Design</title>
<description>
<![CDATA[
    
        When What Is Natural For Some Is Not for Others: Culture and Design. I was in Asia, giving a talk. I was given a remote controller for advancing my slides. This one had with two buttons, one above the other. When I pushed the upper button to advance to the slide, I was flustered: I went backwards through my slide set, not forward. "How could this happen?" I wondered. To me, top obviously means forward, bottom backwards. I decided to ask the audience what they thought: To my great surprise, the audience was split in their responses. Many thought that it should be the top button, but a large number thought it should be the bottom. But there is more. This is a point of view question, one that has plagued designers for years (which moves? The text or the window?) Different cultures have very different points of view. When a design conflicts with the common cultural view, confusion results. (Article posted at core77.com and jnd.org. bit.ly/NZckqz )
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/what_moves_culture_.html</link>
<guid>http://www.jnd.org/dn.mss/what_moves_culture_.html</guid>
<category>Essays</category>
<pubDate>Tue, 10 Jul 2012 11:04:10 -0800</pubDate>
</item>

<item>
<title>How To Find a Job or Graduate School in Human-Computer Interaction, Interaction, or Industrial Design</title>
<description>
<![CDATA[
    
        I'm frequently asked how to find a job or a place to study, either in industrial design or user-interface design (Human-Computer Interaction). Rather than answer it anew each time, let me summarize my answer here.

You either need real work experience or a graduate degree, or both. I cannot tell you what to do. Good advice has to come from someone who knows you, who knows your interests, training, and skills. I cannot acquire that in an email message or two. So, seek out knowledgeable mentors where you live. Seek professors that you trust. Go to meetings of societies (see below). Read magazines and journals to learn who is doing what, where: then write to those people about their work.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/how_to_find_a_job_or.html</link>
<guid>http://www.jnd.org/dn.mss/how_to_find_a_job_or.html</guid>
<category>Essays</category>
<pubDate>Thu, 05 Jul 2012 14:02:05 -0800</pubDate>
</item>

<item>
<title>Book Review: Living with Complexity  </title>
<description>
<![CDATA[
    
        Gerd Waloszek of SAP User Experience  has written a very nice, intelligent review of Living with Complexity. He neatly summarizes the major theme thusly:

"Norman's book is entitled Living with Complexity for good reason: The author does not advocate substituting complexity with simplicity. (As we will see below, this would not also make sense to Norman, because he does regard simplicity and complexity as opposites of each other: The first is, according to him, a state of the mind, whereas the other is a state of the world.) Much like Shedroff, Norman points out that complexity is an essential ingredient of the world and, thus of our lives. Norman writes that technology reflects this complexity, which by itself is neither good nor bad: it is confusion that is bad: We will see order and reason in complexity (and in complex technology) when we understand the underlying principles. When complexity is random and arbitrary, we are confused and have reason to be annoyed."

Read the full review. It is long and thoughtful.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/book_review_living_.html</link>
<guid>http://www.jnd.org/dn.mss/book_review_living_.html</guid>
<category>Interviews</category>
<pubDate>Sun, 01 Jul 2012 16:06:29 -0800</pubDate>
</item>


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