<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet title="XSL_formatting" type="application/xml" href="index.xsl"?>
<rss version="2.0">
<channel>
<title>Jnd.org</title>
<link>http://www.jnd.org/</link>
<description>Don Norman&apos;s writings and activities on human-centered design. Contact information for talks and consulting.</description>
<language>en</language>
<copyright>Copyright 2012</copyright>
<lastBuildDate>Sun, 22 Apr 2012 11:50:21 -0800</lastBuildDate>
<generator>http://www.movabletype.org/?v=4.21-en</generator>
<docs>http://blogs.law.harvard.edu/tech/rss</docs> 


<item>
<title>Video: Don Norman speaks out about engineering design education</title>
<description>
<![CDATA[
    
        This is a short, 3 minute video, that captures the dilemma of modern education. Engineering education has become narrower and deeper. We teach and train specialties and specialists. Practical applications require tying together the knowledge of the many specialties. They require generalists, people who have broad, integrated understanding of the world. We need an educational system that rewards those who are broad and knowledgable as well as those who are deep and narrow, even if the broad knowledge comes at the expense of shallow depth. Being narrow is just as big a liability as being shallow. We need both kinds of people. Alas, the university hires, teaches, and trains only the deep and narrow.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/video_don_norman_sp.html</link>
<guid>http://www.jnd.org/dn.mss/video_don_norman_sp.html</guid>
<category>Interviews</category>
<pubDate>Sun, 22 Apr 2012 11:50:21 -0800</pubDate>
</item>

<item>
<title>Disruptive Innovation: Commentary on Christensen</title>
<description>
<![CDATA[
    
        Clayton Christensen, famous for his several books and many articles on disruptive innovation, provided an excerpt from one of his books for the on-line Encyclopedia of Human-Computer Interaction. The editor, Mads Soegaard, asked if I would write a commentary.  Having long been a fan of Christensen's writings, I gladly obliged. The articles that make up this package are all valuable. Read Christensen, then read the commentaries -- not just mine, also read the very excellent comments by Marc Steen (at TNO in the Netherlands) and by Paul Hekkert (from Industrial Design at Delft, the Netherlands). And then, permanently bookmark the Encyclopaedia as a valuable source of critical essays. 

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/disruptive_innovatio.html</link>
<guid>http://www.jnd.org/dn.mss/disruptive_innovatio.html</guid>
<category>Recommended Reading</category>
<pubDate>Mon, 26 Mar 2012 09:47:58 -0800</pubDate>
</item>

<item>
<title>Incremental and Radical Innovation: Design Research versus Technology and Meaning Change</title>
<description>
<![CDATA[
    
        Don Norman and Roberto Verganti: We discuss the differences between incremental and radical innovation and argue that each results from different processes. Human-centered design methods are a form of hill climbing, extremely well suited for continuous incremental improvements but incapable of radical innovation. Radical innovation requires finding a different hill, and this comes about only through meaning or technology change. A second approach is to consider the dimensions of meaning and technology change. Finally, we show how innovation might be viewed as lying in the space formed by the dimension of research aimed at enhancing general knowledge and the dimension of application to practice. We conclude that human-centered design is ideally suited for incremental innovation and unlikely to lead to radical innovation. Radical innovation comes from changes in either technology or meaning. Technology-driven innovation often comes from inventors and tinkerers. Meaning-driven innovation, however, has the potential to be driven through design research, but only if the research addresses fundamental questions of new meanings and their interpretation.

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/incremental_and_radi.html</link>
<guid>http://www.jnd.org/dn.mss/incremental_and_radi.html</guid>
<category>Essays</category>
<pubDate>Sun, 18 Mar 2012 15:45:50 -0800</pubDate>
</item>

<item>
<title>(Updated). Microsoft&apos;s Rebirth: Windows 8 on Phone, Tablet, &amp; PC</title>
<description>
<![CDATA[
    
        An update on an earlier interview with me about Microsoft's Windows 8 And Mobile 8. Dave Needles of TabTimes published an interview with me in February, 2012. Now, on March 23, 2012 he has released a second column based upon that interview. In this note I update my earlier release and give the relevant background information. The main message is still the same: Microsoft is back. Windows 8 is brilliant, and its principles have been extended to phones, tablets, laptops, and desktop machines (and larger -- for example, Surface), whether operated by gesture, mouse and keyboard, or stylus, but with appropriately changed interaction styles for the different sizes of devices and different input devices. Android is pretty much a copy of Apple iOS. Not Windows 8: this is a powerful rethinking of interaction in the age of gestures, touch screens, and Kinect.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/updated_microsoft.html</link>
<guid>http://www.jnd.org/dn.mss/updated_microsoft.html</guid>
<category>Interviews</category>
<pubDate>Thu, 01 Mar 2012 10:44:10 -0800</pubDate>
</item>

<item>
<title>My Dream: The Rise of the Small</title>
<description>
<![CDATA[
    
        Steelcase celebrated its 100th anniversary by asking 100 people to write essays about their dreams for the next 100 years. It is an impressive list of people and i am honored to be one of them.  My essay, my dream is "the rise of the small." Here is the start:  I dream of the power of individuals, whether alone or in small groups, to unleash their creative spirits, their imagination, and their talents to develop a wide range of innovation.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/my_dream_the_rise_o.html</link>
<guid>http://www.jnd.org/dn.mss/my_dream_the_rise_o.html</guid>
<category>Essays</category>
<pubDate>Wed, 29 Feb 2012 13:05:03 -0800</pubDate>
</item>

<item>
<title>Thinking Fast and Slow</title>
<description>
<![CDATA[
    
        This is an excellent summary of the latest thinking in the psychology of thought judgment, and decision making, written by one of the foremost scholars in the area. Highly recommended.  The book covers a wide range of phenomena, producing very important, counter-intuitive insights to many aspects of everyday life.  I have long used Kahneman's insights, work and examples in my own thinking and writing. This is a very valuable and easy-to-read review of his lifetime of research. 

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/thinking_fast_and_sl.html</link>
<guid>http://www.jnd.org/dn.mss/thinking_fast_and_sl.html</guid>
<category>Recommended Reading</category>
<pubDate>Wed, 11 Jan 2012 14:59:16 -0800</pubDate>
</item>

<item>
<title>The origins of the modern world</title>
<description>
<![CDATA[
    
        Two books that treat history from a non-European point of view, emphasizing the critical role and world leadership, especially in trade, that Asia played until the 1800s.  They should be of interest to everyone, but for designers, they help reinforce the notion that western biases have affected the way we think about the world and build products. Both books point out that the claims of European/American superiority in thinking (rational, logical thought) and governance (the rise of democracy) is a modern, western myth. Read at least one of them: it will change your view of world history and of the relative importance of east and west.

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/the_origins_of_the_m.html</link>
<guid>http://www.jnd.org/dn.mss/the_origins_of_the_m.html</guid>
<category>Recommended Reading</category>
<pubDate>Wed, 11 Jan 2012 13:50:54 -0800</pubDate>
</item>

<item>
<title>Yet Another Technology Cusp:  Confusion, Vendor Wars, and Opportunities</title>
<description>
<![CDATA[
    
         There is a technological revolution in the air, not because new principles and technologies have been discovered, but because so many past technologies have simultaneously reached a state of maturity that they can be incorporated into everyday technology. These cusps in technology produce new opportunities, but until the marketplace settles down, they also deliver considerable confusion and chaos. Each of the changes discussed here seems relatively minor and inconsequential, but taken as a whole, they pose considerable problems and potential risks.

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/yet_another_technolo.html</link>
<guid>http://www.jnd.org/dn.mss/yet_another_technolo.html</guid>
<category>Technology &amp; Society</category>
<pubDate>Sat, 07 Jan 2012 12:31:27 -0800</pubDate>
</item>

<item>
<title>Does Culture Matter for Product Design?</title>
<description>
<![CDATA[
    
        Does culture matter for product design? For the world of mass-produced products, that is, for the world of industrial design, culture might be far less important than we might have expected. Is this really true, and if so, is this a positive or negative finding?

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/does_culture_matter_.html</link>
<guid>http://www.jnd.org/dn.mss/does_culture_matter_.html</guid>
<category>Essays</category>
<pubDate>Tue, 03 Jan 2012 14:03:18 -0800</pubDate>
</item>

<item>
<title>Conversation: Jon Kolko &amp; Don Norman mediated by Richard Anderson</title>
<description>
<![CDATA[
    
        Out with the Old, In with the New: A Conversation with Don Norman & Jon Kolko, mediated by Richard Anderson.  The item contains photos, a transcript, and an embedded video of the event. Topics addressed included the nature of and the difference between art and design, whether design should be taught in art schools (such as AAU), Abraham Maslow, usability, what design (or all) education should be like, the problem with "design thinking" courses, the destiny of printed magazines and printed books, aging and ageism, the relationship between HCI and interaction design, Arduino, simplicity, social media, Google, privacy, design research, the context in which design occurs, the Austin Center for Design, solving wicked problems, whether designers make good entrepreneurs, politics, Herb Simon & cybernetics, the strengths & weaknesses of interconnected systems, and how designers should position themselves.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/conversation_jon_ko.html</link>
<guid>http://www.jnd.org/dn.mss/conversation_jon_ko.html</guid>
<category>Interviews</category>
<pubDate>Sat, 17 Dec 2011 18:23:34 -0800</pubDate>
</item>

<item>
<title>Videos and Interviews</title>
<description>
<![CDATA[
    
        Pointers to my talk videos, podcasts, and interviews.
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/videos_and_interview.html</link>
<guid>http://www.jnd.org/dn.mss/videos_and_interview.html</guid>
<category>Interviews</category>
<pubDate>Sat, 17 Dec 2011 13:44:14 -0800</pubDate>
</item>

<item>
<title>The Silicon Jungle: A Novel of Deception, Power, and Internet Intrigue</title>
<description>
<![CDATA[
    
        This novel portrays a possible, unfortunate future, where privacy is gone and large search companies and governments can track people's every deed, even if they don't do them. The author, Shumeet Baluja, works at Google, and the startup culture depicted in the opening chapter as well as the life in the (fictitious) search company Ubatoo, are well done and extremely realistic. I've seen it all myself. Read it: you will learn how modern search takes place and the various uses to which it is being deployed. Not a pretty picture, even though we all find the results useful.  The real question is whether we want this much power in the hands of powerful companies and governments. Note that the companies have much more powerful computational resources than government agencies. We have learned not to trust the government: why should we trust private, profit-driven companies?

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/the_silicon_jungle_.html</link>
<guid>http://www.jnd.org/dn.mss/the_silicon_jungle_.html</guid>
<category>Recommended Reading</category>
<pubDate>Mon, 24 Oct 2011 18:58:25 -0800</pubDate>
</item>

<item>
<title>Design Education: Brilliance Without Substance</title>
<description>
<![CDATA[
    
        We are now in the 21st century, but design curricula seem stuck in the mid 20th century. In the 21st century, design has broadened to include interaction and experience, services and strategies. The technologies are more sophisticated, involving advanced materials, computation, communication, sensors, and actuators. The products and services have complex interactions that have to be self-explanatory, sometimes involving other people separated by time or distance. Traditional design activities have to be supplemented with an understanding of technology, business, and human psychology. With all these changes, one would expect major changes in design education. Nope. Design education is led by craftspeople who are proud of their skills and they see no reason to change. Design education is mired in the past. 
    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/design_education_br.html</link>
<guid>http://www.jnd.org/dn.mss/design_education_br.html</guid>
<category>Essays</category>
<pubDate>Sat, 27 Aug 2011 07:14:58 -0800</pubDate>
</item>

<item>
<title>Gesture Wars</title>
<description>
<![CDATA[
    
        At the start of almost every technology transition, chaos rules. Competing competitors create confusion, often quite deliberate, as they develop their own unique way of doing things incompatible with all others. Today, the long-established, well-learned model of scrolling is being changed by one vendor, but not by others. Gestures proliferate, with no standards, no easy way of being reminded of them, new easy way to learn.  Change is important, for it is how we make progress. Some confusion is to be expected. But many of the changes and the resulting confusions of today seem arbitrary and capricious.


    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/gesture_wars.html</link>
<guid>http://www.jnd.org/dn.mss/gesture_wars.html</guid>
<category>Core77 columns</category>
<pubDate>Fri, 19 Aug 2011 11:45:59 -0800</pubDate>
</item>

<item>
<title>Act First, Do the Research Later</title>
<description>
<![CDATA[
    
        Think before acting. Sounds right, doesn't it? Think before starting to design. Yup. Do some research, learn more about the requirements, the people, the activities. Then design. It all makes sense. Which is precisely why I wish to challenge it. Sometimes it makes sense to act first, think afterwards. 

    		
]]>
</description>
<link>http://www.jnd.org/dn.mss/act_first_do_the_re.html</link>
<guid>http://www.jnd.org/dn.mss/act_first_do_the_re.html</guid>
<category>Essays</category>
<pubDate>Sun, 31 Jul 2011 17:16:39 -0800</pubDate>
</item>


</channel>
</rss>
