WELCOME TO JND.ORG
jnd.org is the home for my essays and articles, videos, books, and stuff about me: how to contact me and related info. DBW also has a special companion website, dbw.jnd.org, which is a supplement to the book, providing further resources for those who wish to learn more about the topics covered or who wish to find organizations they could join.
Announcing the Don Norman Design Award and Conference
This is still a work in progress, but we have an advisory committee and a board of directors. We are a non-profit charity: 501c3 in the United States. And we have some funding (but not yet enough). See https://jnd.org/about-don-norman/latest-updates/ and https://NormanAward.design. (The design website is temporary. A better one is promised for early December.)
Essays & Articles
Praise for Design for a Better World
Essays“Don Norman joining the movement for…” Don Norman joining the movement for responsible and sustainable design brings considerable heft to the demand for design to transform from a user-centric focus to serving society and the...
May 29, 2023
2 minutes read
Podcasts and articles
DBWThe former Apple VP and University of California Design Lab director explains why leaders should take the “humanity-centered” approach and adopt sustainable technologies and business models.
April 19, 2023
1 minute read
Design for a Better World: Excerpts and videos from the Interaction Design Foundation (IxDF)
DBWExcerpts from my videos of IxDF on Design for a Better World. Plus a highly recommended video on the history of participatory design by Victor Udoewa.
April 17, 2023
3 minutes read
Where did the term User Experience (UX) come from?
DesignWhere did the term User Experience come from? When I joined Apple in 1993, my first title was “Apple Fellow,” which was a very high position that gave me absolute freedom to do anything I...
April 15, 2023
5 minutes read
GPT-4: We Are in a Major Technological Change
DesignYes, there has been much hype over the imagined powers and flaws of the new Large Language Models (e.g., Chat GPT-4), but the recent advances (that is, as of today in April 2023) indicate that there is a major transformation taking place that everyone needs to pay attention to. I call your attention to a brilliant article and an engaging video talk about the major accomplishments.
April 12, 2023
3 minutes read
A video and text summary of Design for a Better World: A talk for McKinsey & Company
DBWI thought that McKinsey did an excellent job of summarizing a video conversation I had with them for anyone interested in a quick overview of my book Design for a Better World.
April 12, 2023
1 minute read
Videos
You Can Find More Videos of Mine on the Internet
I have far too many Videos and Podcasts to post. In fact, so many, that I can’t even remember them all. So, if you want them, simply go to your favorite search engine and type “Don Norman videos” or “Don Norman podcast”


A 2 1/2 minute video on how the new, generative design tools from AI are valuable collaborators for human activity. This is an extract from an Interaction Design Institute course. I can’t embed the video here because it is on the IxDF site, but you can see it there:
https://www.interaction-design.org/literature/topics/ai
Videos from my course “Design for a Better World” at the Interaction Design Foundation
Sustainable Design
https://www.interaction-design.org/literature/topics/sustainable-design
Circular Economy
https://www.interaction-design.org/literature/topics/circular-economy
Incremental Modular Design
https://www.interaction-design.org/literature/topics/incremental-modular-design