WELCOME TO JND.ORG
jnd.org is the home for my essays and articles, videos, books, and stuff about me: how to contact me and related info.
My books are described at https://jnd.org/books/. Click on the book of interest and if chapters are available, the Table of Contents will give you access.
My latest book, Design for a Better World (DBW), is described on this website, where several chapters are available.
DBW also has a special companion website, dbw.jnd.org, which is a supplement to the book, providing further resources for those who wish to learn more about the topics covered or who wish to find organizations they could join.
Essays & Articles
DBW: Chapter 1. Almost Everything Artificial Has Been DesignedDBW
As I sit down to write, I peer to my left out the window looking south to the scene outside. I live on a steep hill in San Diego, California (the local name is Mount...
March 4, 2023
14 minutes read
I No Longer Give Talks — I Hold DiscussionsEssays
I no longer give talks: I engage in discussion with the audience by answering questions. This way, I know that my remarks are of interest to the audience. I have found that audiences really enjoy...
March 5, 2023
3 minutes read
DBW: Chapter 35. The Future of TechnologyDBW
Science, engineering, technology: those who work in these fields never stop creating, dreaming, inventing. I know because I am one of them. I am always thinking of new ideas and new ways of doing things....
March 4, 2023
16 minutes read
DBW: Chapter 6. Overview of the DBW book: Meaningful, Sustainable, Humanity CenteredDBW
Our lives are controlled by the measurement tools of science, by the needs of industry. Industry, in turn, is controlled by the economic theories of the world and by the need for currency to pay...
March 4, 2023
13 minutes read
Frontier Design Prize & SpeechDBW
I received the Frontier Design Innovation award by the World Design Conference and the Shanghai Municipal Government. My acceptance talk is based on my book, Design for a Better World: Understandable, Sustainable, Humanity Centered (MIT Press, March 21, 2023: talk video is in the post).
September 24, 2022
5 minutes read
Taking a Stand for UkraineDesign
The Service Design Network has put together a small panel (6 people) of designers--two from Ukraine--to talk about what design might do for Ukraine. I am one of the six people: Here is my talk.
April 25, 2022
9 minutes read
Design for a Better World
Meaningful, Sustainable, Humanity Centered
You Can Find More Videos of Mine on the Internet
I have far too many Videos and Podcasts to post. In fact, so many, that I can’t even remember them all. So, if you want them, simply go to your favorite search engine and type “Don Norman videos” or “Don Norman podcast”
A 2 1/2 minute video on how the new, generative design tools from AI are valuable collaborators for human activity. This is an extract from an Interaction Design Institute course. I can’t embed the video here because it is on the IxDF site, but you can see it there:
Videos from my course “Design for a Better World” at the Interaction Design Foundation
Incremental Modular Design