jnd.org is the home for my essays and articles, videos, books, and stuff about me: how to contact me and related info. DBW also has a special companion website, dbw.jnd.org, which is a supplement to the book, providing further resources for those who wish to learn more about the topics covered or who wish to find organizations they could join.

Announcing the Don Norman Design Award and Conference

This is still a work in progress, but we have an advisory committee and a board of directors. We are a non-profit charity: 501c3 in the United States. And we have some funding (but not yet enough). See https://jnd.org/about-don-norman/latest-updates/ and https://NormanAward.design. (The design website is temporary. A better one is promised for early December.)

Essays & Articles


Praise for Design for a Better World


“Don Norman joining the movement for…” Don Norman joining the movement for responsible and sustainable design brings considerable heft to the demand for design to transform from a user-centric focus to serving society and the...

May 29, 2023

2 minutes read

Podcasts and articles


The former Apple VP and University of California Design Lab director explains why leaders should take the “humanity-centered” approach and adopt sustainable technologies and business models.

April 19, 2023

1 minute read

Design for a Better World: Excerpts and videos from the Interaction Design Foundation (IxDF)


Excerpts from my videos of IxDF on Design for a Better World. Plus a highly recommended video on the history of participatory design by Victor Udoewa.

April 17, 2023

3 minutes read

Where did the term User Experience (UX) come from?


Where did the term User Experience come from? When I joined Apple in 1993, my first title was “Apple Fellow,” which was a very high position that gave me absolute freedom to do anything I...

April 15, 2023

5 minutes read

GPT-4: We Are in a Major Technological Change


Yes, there has been much hype over the imagined powers and flaws of the new Large Language Models (e.g., Chat GPT-4), but the recent advances (that is, as of today in April 2023) indicate that there is a major transformation taking place that everyone needs to pay attention to. I call your attention to a brilliant article and an engaging video talk about the major accomplishments.

April 12, 2023

3 minutes read

A video and text summary of Design for a Better World: A talk for McKinsey & Company


I thought that McKinsey did an excellent job of summarizing a video conversation I had with them for anyone interested in a quick overview of my book Design for a Better World.

April 12, 2023

1 minute read

my new book out soon

Design for a Better World

Meaningful, Sustainable, Humanity Centered