Welcome to jnd.org

I live several lives:

  • University Professor
  • Company advisor and board member;
  • Keynote speaker;
  • Author of books and columns.

I am: Director of the newly established (2014) Design Lab at the University of California, Co-founder of the Nielsen Norman group and Honorary Professor at Tongji University (Shanghai) in their College of Design and Innovation.(See more at "About Don Norman")