26 November 2018
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many
11 November 2018
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say "that didn't work. Time to try something new." I prefer never to talk of failure. Instead, I
When people praise my ideas it is nice to hear, but I don't learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe
We must design for people the way they are, not the way we wish them to be. Also see "Don't be logical." Half the people in the world are below average.
3 November 2018
Simplicity is in the mind. It is the designer's job to take complex requirements and make them so understandable and appropriate that they are pronounced "simple."
25 October 2018
I frequently must explain to designers that their designs are too logical. "The problem with your design," I explain, "is that it is too logical. Logic is an artifical way of thinking, invented