The Cluetrain Manifesto: The End of Business as Usual.

— I told them not to write it, but they did it anyway. Four weirdoes who seem to think that companies should treat their customers with respect, that software should work, that websites should deliver value. If you can stand this kind of nonsense, written with a non-stop hypnotic fervor that defies logic, reason, and emotion. Well, what can I say? Hell, I even subscribe to David Weinberger's JOHO Journal and Chris Locke's Rageboy(that's his alternative personality). And see my review of Weinberger's other book, above.

But don't say I didn't warn you. These people never read "Information Rules" don't they realize that software is supposed to have faults -- otherwise, why would people ever buy the upgrade?

So if you do read Information Rules, then please read the Cluetrain Manifesto afterwards to get that bad taste out of your mouth. (Don't blame the authors of Information Rules --they are just reporting the facts-- telling as it is. The bad taste is because we would like it to be different.)

Pointer to the book at >