About Don Norman


Consulting & talks

I have retired (for the 5th time)

** I am now Distinguished Professor and Founding Director of the UC San Diego Design Lab, emeritus. (Emeritus = “retired but allowed to retain their title as an honor.”)

I am still very busy, leading discussions (not talks) to classes and company groups all over the world, usually from my home video studio in San Diego, California.

For students and young professionals

For anything besides engagements, talks or consulting, read the guidelines for
writing to me. Read the guidelines for writing to me.

Speaking engagements

Instead of lectures, I offer “Discussions with Don Norman.” It is more enjoyable and effective for the audience if I give a short introductory talk followed by a long Question and Answer period. By responding to questions, I ensure that what I say will be relevant to the audience.

This procedure is also very effective via video engagements because the question-asker and I are in direct, face-to-face interaction. This requires someone to monitor questions and select the ones most relevant to the audience to give to me.

See https://jnd.org/not-talks-discussions/

All my commercial engagements are handled by my Speaker’s Bureau

These are paid engagements. I do not charge small groups, talks to students or classes, or volunteer organizations. For everything else, contact my Speaker’s Bureau:

Brightsight Speakers

Tom Neilssen


+1 609 924-3060 extension 16


I no longer am an active consultant. I have retired from almost all advisory and company boards.