Books
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don't learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was correct, it means I didn't explain the idea well. Disagreement improves ideas.
Don Norman
Failures? No -- Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say "that didn't work. Time to try something new." I prefer never to talk of failure. Instead, I say "that was a valuable learning experience."
Don Norman
Latest essays & articles
Praise for Design for a Better World
Essays“Don Norman joining the movement for…” Don Norman joining the movement for responsible and sustainable design brings considerable heft to the demand for design to transform from a user-centric focus to serving society and the...
May 29, 2023
2 minutes read
Podcasts and articles
DBWThe former Apple VP and University of California Design Lab director explains why leaders should take the “humanity-centered” approach and adopt sustainable technologies and business models.
April 19, 2023
1 minute read
Design for a Better World: Excerpts and videos from the Interaction Design Foundation (IxDF)
DBWExcerpts from my videos of IxDF on Design for a Better World. Plus a highly recommended video on the history of participatory design by Victor Udoewa.
April 17, 2023
3 minutes read
