Why Designers don't have much power in companies
Every division of a company plays an essential role. Each has a different, valid perspective. To be successful, learn to balance the conflicting views and select a course that is best for the product, customer, and company, even if you must discard your favorite ideas, sketches, and designs.
People-Centered (Not Tech-Driven) Design*
How did we reach the point where our technology is more important than people? How can we reverse this to ensure that technologies are designed with people in mind, more humane, more collaborative, and more beneficial to the needs of people, societies, and humanity?
Why Criticism Is Good for Creativity
A popular mantra for innovation is “avoid criticism.” Criticism, it is thought, kills the flow of creativity. We suggest that this infuses a superficial sense of collaboration that leads to compromises and weakens ideas. Effective teams do not defer critical reflection; they create through criticism
21st Century Design for Societal Problems. Combining Community and Domain Experts
We advocate a multi-step approach toward major societal issues, combining community-driven wisdom with knowledge of domain experts. Add an opportunistic, incremental approach to large problems, followed by continual attention to the fundamental principles of human-centered design.