jnd.org is the home for my essays and articles, videos, books, and stuff about me: how to contact me and related info.

My books are described at jnd.org/books Click on the book of interest and if chapters are available, the Table of Contents will give you access.

DBW also has a special companion website, dbw.jnd.org, which is a supplement to the book, providing further resources for those who wish to learn more about the topics covered or who wish to find organizations they could join.

Essays & Articles


Praise for Design for a Better World


“Don Norman joining the movement for…” Don Norman joining the movement for responsible and sustainable design brings considerable heft to the demand for design to transform from a user-centric focus to serving society and the...

May 29, 2023

2 minutes read

Podcasts and articles


The former Apple VP and University of California Design Lab director explains why leaders should take the “humanity-centered” approach and adopt sustainable technologies and business models.

April 19, 2023

1 minute read

Design for a Better World: Excerpts and videos from the Interaction Design Foundation (IxDF)


Excerpts from my videos of IxDF on Design for a Better World. Plus a highly recommended video on the history of participatory design by Victor Udoewa.

April 17, 2023

3 minutes read

Where did the term User Experience (UX) come from?


Where did the term User Experience come from? When I joined Apple in 1993, my first title was “Apple Fellow,” which was a very high position that gave me absolute freedom to do anything I...

April 15, 2023

4 minutes read

GPT-4: We Are in a Major Technological Change


Yes, there has been much hype over the imagined powers and flaws of the new Large Language Models (e.g., Chat GPT-4), but the recent advances (that is, as of today in April 2023) indicate that there is a major transformation taking place that everyone needs to pay attention to. I call your attention to a brilliant article and an engaging video talk about the major accomplishments.

April 12, 2023

3 minutes read

A video and text summary of Design for a Better World: A talk for McKinsey & Company


I thought that McKinsey did an excellent job of summarizing a video conversation I had with them for anyone interested in a quick overview of my book Design for a Better World.

April 12, 2023

1 minute read

my new book out soon

Design for a Better World

Meaningful, Sustainable, Humanity Centered