Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

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Faculty Jobs at UC San Diego

08 November 2016

Four Design-related faculty jobs at the University of California San Diego   At the Design Lab:  An Assistant or Junior Associate Professorship in Design.  At Cognitive Science:  A teaching Assistant Professorshiip AND an Assistant Professorship in Human Augmentation, Robotics or Data Science  And a multi-disciplinary position:  An Assistant Professorship in the Social Basis of Human Knowledge, Learning & Creativity     Again, see  for details and instructions on how to apply...

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Don Norman
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WHY DOES You Tube Restrict me from viewing my own Videos?

Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App."  I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.

Maybe this announcement will get read. Hey Larry! Hey Sergey!  Help me.

(Time to start my gallery of "Design Frustrations.")

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

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I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
  • Feb 16, 2017. Talk at SAP, Palo Alto.
  • April 11, 2017. Town & Gown talk. San Diego
  • April 12-14, 2017. European Academy of Design, Design for Next Conference. Rome. (On Scientific Advisory Committee)
  • June 19, 2017. BioTech Conference, San Diego (tentative)