Essays & Articles
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
The DBW Toolkit (for Learners and Teachers, Both)
ActionFrom the Interaction Design Foundation (IxDF). My Videos plus text by IxDF to cover the major points of the book, with considerable supplementary material.
May 1, 2023
2 minutes read
Housing
Humanity CenteredHomelessness and inappropriate housing is a major concern all over the world. Informal Settlements: When planning fails https://theconversation.com/when-planning-falls-short-the-challenges-of-informal-settlements-68982 Rates of urbanisation can fluctuate rapidly and be hard to predict. This makes planning for urban growth...
March 31, 2023
1 minute read
Humanity-Centered Design Videos by me for the Interaction Design Foundation
Humanity CenteredIncremental Modular Design: A 2 1/2 minute video (plus some surrounding text) https://www.interaction-design.org/literature/topics/incremental-modular-design More videos are in preparation. The filming is complete, and they are now being edited
March 29, 2023
1 minute read
Human-Centered versus Humanity-Centered Design
Humanity CenteredHumanity-Centered versus Human-Centered Design This excerpt is from Chapter 22 of Design for a Better World. It can also be on my jnd.org website at https://jnd.org/humanity-centered-versus-human-centered-design/ Chapter 22 Moving from Humans to Humanity Why the...
March 28, 2023
4 minutes read
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Examples and Opportunities in Humanity-Centered Design
Humanity CenteredHumanity-Centered Design describes the active practice of designing with entire ecosystems of people in mind. This means designing with the people you’re designing for, and supporting their designs derived from their unique lived experiences. Houses...
March 20, 2023
6 minutes read
Power of Incrementalism
Humanity CenteredI discuss the power of incremental approaches in Chapters 25-29 (pages 203-216) of Design for a Better World. Here are sources for more information. Podcasts Freakonomics In praise of incrementalism. A 48-minute podcast https://freakonomics.com/podcast/in-praise-of-incrementalism/ What...
September 7, 2022
4 minutes read
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