Essays & Articles
Podcasts and articles
DBWThe former Apple VP and University of California Design Lab director explains why leaders should take the “humanity-centered” approach and adopt sustainable technologies and business models.
April 19, 2023
1 minute read
A video and text summary of Design for a Better World: A talk for McKinsey & Company
DBWI thought that McKinsey did an excellent job of summarizing a video conversation I had with them for anyone interested in a quick overview of my book Design for a Better World.
April 12, 2023
1 minute read
Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
AutomobilesChunka Mui wrote to say he was writing an article on autonomous cars and asked for my thoughts. He published his article in Forbes , and before I knew it, I was suddenly front and...
April 23, 2016
2 minutes read
Vox Media on Norman Doors. ‘Bad doors are everywhere’
DesignA video that is both instructional and fun. The article text concludes by saying "Don Norman's seminal book on design, The Design of Everyday Things, ... (p)ublished 25 years ago, it remains just as relevant today. Doors shouldn't need instructions. When most people complain about something, noth...
February 27, 2016
2 minutes read
Ready or not, the fully autonomous car is coming
AutomobilesMy Op-Ed piece for the San Diego Union-Tribune for September 26, 2015. ... Ready for cars with computers as driver? No? Good, because the computers aren't ready either. But have no doubt, they are coming. ... The tremendous saving of lives and injuries is strong support for the development of aut...
October 18, 2015
1 minute read
Apple’s products are getting harder to use because they ignore the principles of design.
EssaysI was once proud to be at Apple, proud of Apple's reputation of advancing ease of use and understanding. Alas, these attributes are fast disappearing from their products in favor of pretty looks, or as designers call it "styling." A journalist has just reported my views. And Bruce Tognazzini and ...
August 10, 2015
3 minutes read
Verganti & Norman: Having a vision is not enough–it must be implemented
DesignVision building is the most relevant and rare asset in our society. We do not live in a world where data and knowledge are missing. Indeed, it is just the opposite. The amount of information is overwhelming. What is rare is the capability to make sense of this enormous and complex picture, to go ...
July 13, 2014
4 minutes read
The Future of Automobiles (An Interview)
AutomobilesI was interviewed by Neil Briscoe for an article in IrishTimes.com: Is the love affair about to end? "Are cars as we know them to become a thing of the past?" asks the article. Where is the room for "Driving passion"? The question, Briscoe points out, is whether we can continue to have single p...
May 16, 2012
1 minute read
My Dream: The Rise of the Small
EssaysSteelcase celebrated its 100th anniversary by asking 100 people to write essays about their dreams for the next 100 years. It is an impressive list of people and i am honored to be one of them. My essay, my dream is "the rise of the small." Here is the start: I dream of the power of individuals...
March 1, 2012
4 minutes read
Conversation: Jon Kolko & Don Norman mediated by Richard Anderson
DesignOut with the Old, In with the New: A Conversation with Don Norman & Jon Kolko, mediated by Richard Anderson. The item contains photos, a transcript, and an embedded video of the event. Topics addressed included the nature of and the difference between art and design, whether design should be tau...
December 17, 2011
2 minutes read