Essays & Articles
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
In memory of Naomi Miyake
EssaysNaomi Miyake, a brilliant Japanese researcher, a close friend and colleague, and one of my early PhD students, died this year (2015). Here are my reflections on her carer, published in the japanese Cognitive Science Society's journal: Cognitive Studies, 22(4), 1-38. (Dec. 2015) ...
November 10, 2015
8 minutes read
Encounters with HCI pioneers
DesignFrom the very beginnings of time, Ben Shneiderman has been busy photographing all that he sees. Ben was active in the pre-history days of the folks who tried to understand the newly-developed computing machines, especially as they moved into people's homes, offices, and schools. Eventually, that ...
October 18, 2015
2 minutes read
My Dream: The Rise of the Small
EssaysSteelcase celebrated its 100th anniversary by asking 100 people to write essays about their dreams for the next 100 years. It is an impressive list of people and i am honored to be one of them. My essay, my dream is "the rise of the small." Here is the start: I dream of the power of individuals...
March 1, 2012
4 minutes read
How Might People Interact with Agents
EssaysPublished as: Norman, D. A. (1997). How might people interact with agents. In J. Bradshaw (Ed.), Software agents
November 17, 2008
13 minutes read
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
In Appreciation of Jef Raskin
EssaysJef Raskin, a remarkable person, died recently (26 Feb., 2005). He led a rich life. I first met him when he was a professor at the University of California, San Diego (UCSD) in the early 1970s, and although his degree was in Music, he was a professor of Art, doing computer science, and art, and m...
November 17, 2008
5 minutes read
Toilet Paper Algorithms: I didn’t know you had to be a computer scientist to use toilet paper.
EssaysApril 2002: modified in June and August, 2002. ? When we remodeled our house, we put in dual-paper toilet roll holders so that we would always have a new roll when the old one ran out. Oops, they both ran out together. We discovered the algorithms of toilet paper use....
November 17, 2008
7 minutes read
Being Analog 3 of 3
EssaysPart 3 of an essay on the fact that people are analog, hence fundamentally mismatched with contemporary requirements of digital devices (e.g., the computer)....
November 17, 2008
7 minutes read
Being Analog
EssaysChapter 7 from The Invisible Computer ? 1998 ? We are analog beings trapped in a digital world, and the worst part is, we did it to ourselves....
November 17, 2008
52 minutes read
Being Analog 2 of 3
EssaysPart 2 of a three-part essay on the fact that people are analog, hence fundamentally mismatched with contemporary requirements of digital devices (e.g., the computer)....
November 17, 2008
23 minutes read
How Might Humans Interact with Robots?
EssaysIn developing an understanding of how humans interact with robots, we can draw our lessons from several disciplines: 1. Human-Computer Interaction 2. Automation in such areas as Aviation 3. Science fiction, e.g., Asimov's 4 laws of Robots 4. Computer-Supported Cooperative Work 5. Human Consciousn...
November 17, 2008
18 minutes read
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