Essays & Articles
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
THE TRANSMEDIA DESIGN CHALLENGE: Co-Creation
DesignWe live in exciting times. Finally, we are beginning to understand that pleasure and fun are important components of life, that emotion is not a bad thing, and that learning, education and work can all benefit through encouraging pleasure and fun. Up to now, a primary goal of product and service ...
October 2, 2009
13 minutes read
When Security Gets in the Way
EssaysIf we ever are to have systems with adequate security and privacy that people are willing to use, then the three fields of Security, Privacy, and Usability must work together as a team. Without usable systems, the security and privacy simply disappears as people defeat the processes in order to g...
August 1, 2009
17 minutes read
Compliance and Tolerance
EssaysOur computer systems are still far too intolerant of everyday human behavior. The systems demand strict adherence to their requirements. This essay recommends changing the battleground. Bring it back to human terms: ask for compliance and tolerance. Compliance and tolerance means to allow incons...
August 1, 2009
16 minutes read
Designing the Infrastructure
EssaysIt is time to work on infrastructure. It threatens to dominate our lives with ugliness, frustration, and work. We need to spend more time on the designs for infrastructure. We need to make it more attractive, more accessible, and easier to maintain. Infrastructure is intended to be hidden, to pro...
August 1, 2009
10 minutes read
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Memory is more important than actuality
EssaysAn experience exists only for that brief moment of time we call "the present." The memory of the experience can last an entire lifetime. It is the memory that matters, and as much experimental evidence demonstrates, memory is a highly distorted view of actuality. So what does this mean to the des...
August 1, 2009
10 minutes read
Selective Memories (Metropolis Magazine article)
Emotion & Design"Life is filled with unpleasant experiences. Not only do we survive them, but in hindsight we tend to minimize the bad and amplify the good." This is the start of my essay "Selective Memories" published by Metropolis Magazine....
March 24, 2009
1 minute read
My TED talk
Emotion & DesignTED is a fascinating conference. I’ve given two talks there over the years and serve on their advisory board. TED used to be a by-invitation conference only, but now it is open to anyone who...
March 24, 2009
1 minute read
Eveready Energizer EZChange and DURACELL EASYTAB Hearing Aid Battery packages
Good DesignHearing aid batteries are tiny, and the hearing aids themselves small and difficult to work with. The batteries have to be changed frequently, which used to be a truly difficult task. Moreover, the batteries would...
November 17, 2008
1 minute read
Facing to the rear
AutomobilesWhen I travel in cars, I am a passenger as often as I am a driver. Passengers seem poorly served by the design of most automobile interiors. Why not allow the front seat to face to the rear? Now, suddenly, the front and rear passengers are united. Will passengers dislike it? Suppose it were optio...
November 17, 2008
3 minutes read
A Time For Standards
AutomobilesStandards committees face daunting tasks. Nonetheless, the time has come for this one. If we do not standardize the nature of the warning systems, we are apt to create as much harm as good with these systems. We need functional standards that specify the forms by which signals might be given, the...
November 17, 2008
4 minutes read
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