jnd.org

An Article written for Adobe Blog.

Human-centered design pioneer Don Norman, who coined the term ‘user experience,’ explains why he’s not convinced by the current obsession with empathy and what we should do instead.

I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong. The reason we often talk about empathy in design is that we really need to understand the people that we’re working for. The idea is that, essentially, you’re in a person’s head and understand how they feel and what they think.

Continued at the Adobe Blog website: : https://theblog.adobe.com/why-i-dont-believe-in-empathic-design-don-norman/