Essays & Articles
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
HOW PIZZA COULD SAVE THE WORLD
DesignThe platform known as pizza has empowered people all over the world allowing them to satisfy their unique cultures and desires. It is a model for societal platforms that can indeed change the world.
January 9, 2019
6 minutes read
COMMUNITY-BASED, HUMAN-CENTERED DESIGN
DesignWe propose a radical change in design from experts designing for people to people designing for themselves, leveraging the creativity of communities to solve their own problems. People in communities best understand their problems and the impediments and affordances that impede and support change.
January 1, 2019
10 minutes read
January 2019: Books worth reading
DesignBooks I have read in the past few months: Eleven of them. At the end of the list, I select three (Papanek, Easterly, and Ramalingam) and explain why.
December 22, 2018
4 minutes read
If you can think of a clever solution in a few hours, assume many others have already done so.
DesignIf you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
November 26, 2018
1 minute read
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Unusable Objects
DesignThe design of unusable items has become a meme, or perhaps a fetish. I started with Jacques Carelman's wonderful books, where his Coffeepot for masochists" became the cover of my book. Since then, many others have followed.
November 12, 2018
2 minutes read
Failures? No — Learning Experiences
EssaysWe scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
November 11, 2018
1 minute read
I learn more by being wrong than by being right
EssaysWhen people praise my ideas it is nice to hear, but I don’t learn anything. If peopledisagree, I learn. If they convince me, I am thankful and I change. If I believe I was correct,...
November 11, 2018
1 minute read
Design for real people
EssaysWe must design for people the way they are, not the way we wish them to be. Also see
November 11, 2018
1 minute read
Democratizing Design: A Lecture.
DesignA one-hour lecture on bottom-up or community-driven-design, citizen science (citizen design) and then, bottom-up and top-down design). Presented on April 6, 2018 at the Washington Philosophical Society, held at the Cosmos Club, Washington DC.
November 4, 2018
1 minute read
Don’t be logical
EssaysI frequently must explain to designers that their designs are too logical. “The problem with your design,” I explain, “is that it is too logical. Logic is an artifical way of thinking, invented by philosophers...
October 25, 2018
1 minute read
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