Essays & Articles
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Logic Versus Usage: The Case for Activity-Centered Design
EssaysIn my consulting activities, I often have to explain to companies that they are too logical, too rational. Human behavior seldom follows mathematical logic and reasoning. By the standards of engineers, human behavior can be illogical and irrational. From the standpoint of people, however, thei...
November 17, 2008
6 minutes read
Commentary: Human Error and the Design of Computer Systems
DesignMany advances have been made in our understanding of the hardware and software of information processing systems, but one major gap remains: the inclusion of the human operator into the system analysis. The behavior of an information processing system is not a product of the design specifications...
November 17, 2008
10 minutes read
Complexity again — Isn’t progress wonderful?
AutomobilesToday we can start the car with ease. But our intrepid automobile interior design teams have compensated for that simplicity. Now you have to learn how to open the doors, how to operate the temperature controls, how to change radio stations. We used to have to take classes to start the engine. To...
November 17, 2008
3 minutes read
Trapped In a Lufthansa Airline Seat
EssaysI consider it part of my self-imposed job requirement to purchase and try out every new technology. How else am to know the pleasure – and trauma – associated with their potential and their realization? My experiences demonstrate the need for the field of HCI expa...
November 17, 2008
9 minutes read
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Learning from the Success of Computer Games
EducationWe learn not by having our heads filled with the great thoughts and ideas of others, but by constructing them within our own conceptual structures. But this construction works best when the scenario is rigged so as to lead us to the ideas, to force us to confront them and understand them. This is...
November 17, 2008
3 minutes read
Exclusive interview with Donald Norman on learner-centered design and other relevant issues
Interviewselearningpost, 15 Feb 2002Interview on learner-centered design and other relevant issues
November 17, 2008
1 minute read
Everyday Design
InterviewsOn NPR’s Science Friday with Ira Flatow, 1 Feb 2002Debate on Design with Michael Graves and Henry Petroski on the NPR Radio Show, “Science Friday” Link to streaming RealAudio
November 17, 2008
1 minute read
Affordances and Design
DesignIn the world of design, the term "affordance" has taken on a life far beyond the original meaning. It might help if we return to the original definition. Let me try to clarify the definition of the term and its many uses....
November 17, 2008
8 minutes read
Chapter 1: I Go to a 6th Grade Play
EssaysCHAPTER ONE OF TURN SIGNALS ARE THE FACIAL EXPRESSION OF AUTOMOBILES1 I went to a sixth grade play. It was a small play, at a small school. Only the sixth grade was involved, so we...
November 17, 2008
26 minutes read
Cautious Cars & Cantankerous Kitchens
DesignDraft version of Chapter 1 of my new book, tentatively titled The Design of Future Things. (In press: Basic Books. Expected publication: 2007.) This chapter is called "Cautious cars and cantankerous kitchens." Posted December 9, 2006 as a Microsoft Word file....
November 17, 2003
1 minute read
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