Essays & Articles
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Then and Now: The Bauhaus and 21st century design
DesignThe Bauhaus movement in Germany, roughly 1919-1933, marked a major turning point for design and its role in society. It exerted a powerful and influential role in the development of artist style. But today, for many designers, it is more of a historical curiosity than a role model. Why? What has ...
December 24, 2017
8 minutes read
You can’t predict the future by inventing it
DesignIn 1963, Dennis Gabor, Nobel laureate for his invention of the holograph, said "The future cannot be predicted, but futures can be invented" (Gabor, 1963). This statement has become a mantra in recent times, attributed to many who are simply rephrasing Gabor. Alas, the slogan, wonderful though it...
September 3, 2017
1 minute read
Seeing the unforeseen follies of autonomous vehicles
AutomobilesFully autonomous vehicles? Programmed to be safe, not to crash into me? Hey! I can ignore it. Drive or walk the street in front of it, regardless of traffic lights. Deliberately stand in front at...
August 18, 2017
1 minute read
Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done
DesignDistractibility isn't a human problem; it's a design problem, writes usability expert Don Norman. We need to reverse the normal technological strategy of asking people to fill in for gaps in machine performance. Instead, we should require machines to fill in for gaps in human performance. After a...
January 28, 2017
7 minutes read
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Design, business models, and human-technology teamwork
DesignAs automation and artificial intelligence technologies develop, we need to think less about the design of human-machine interfaces and more about the design of human-machine teamwork....
January 17, 2017
13 minutes read
The Challenges of Partially Automated Driving
AutomobilesI am pleased to say that my paper with Steve Casner and Ed Hutchins, The Challenges of Partially Automated Driving, has been published in the Communications of the ACM. The creation of most-automated vehicles provides major challenges for us. For a long time I( have argued that the most dangerous...
May 1, 2016
5 minutes read
Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
AutomobilesChunka Mui wrote to say he was writing an article on autonomous cars and asked for my thoughts. He published his article in Forbes , and before I knew it, I was suddenly front and...
April 23, 2016
2 minutes read
The Future of Design: When you come to a fork in the road, take it
DesignDesign started out as a craft, primarily focusing upon the creation of beautiful objects to become a powerful force in industry. Today, design has gone far beyond its simple origins as a craft to develop powerful new ways for people to interact with the world, emphasizing experience, not technolo...
April 23, 2016
18 minutes read
Norman & Stappers (2016). DesignX: Design and complex sociotechnical systems
DesignI am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package. ...
March 20, 2016
1 minute read
Vox Media on Norman Doors. ‘Bad doors are everywhere’
DesignA video that is both instructional and fun. The article text concludes by saying "Don Norman's seminal book on design, The Design of Everyday Things, ... (p)ublished 25 years ago, it remains just as relevant today. Doors shouldn't need instructions. When most people complain about something, noth...
February 27, 2016
2 minutes read
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