Essays & Articles
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Dashboards for the Passengers
AutomobilesDrivers have dashboards. But what about the passengers, both in the front and rear seats? Why shouldn’t they too have dashboards? Today, we need places to store and plug in a wide variety of devices: music and video players, game machines and controllers, earphones, cellphones, and computer...
November 17, 2008
4 minutes read
Universal Design & Auto Design: We Are Getting Older
AutomobilesI recently watched an elderly lady struggle to extricate herself from the front seat of a car. "Now there is a huge opportunity," I said to myself, "we live in an aging society, yet we still design for the young and able. Why not address this huge, important market?" There is a tendency ...
November 17, 2008
3 minutes read
The Emotional Eye (pun Intended): Introductions
AutomobilesMy introductory column for InteriorMotives. July/August 2004. In this column I introduce myself....
November 17, 2008
3 minutes read
Design as Communication
DesignI have changed my mind: good designers communicate directly with their users through the appropriate placement of visible clues, hints, and yes, affordances. Once we start to view design as a form of communication between designer and the user, we see that perceived affordances become an importan...
November 17, 2008
14 minutes read
Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem.
Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms.
Design must change from being unintentionally destructive to being intentionally constructive
From "Design for a Better World." last paragraph of Chapter 2 (page 13).
Failures? No — Learning Experiences
We scientists (and designers) learn from our failures. In fact, scientists seldom fail. Instead, they say “that didn’t work. Time to try something new.” I prefer never to talk of failure. Instead, I say “that...
Don Norman
Simplicity is in the mind, complexity is in the world.
If you understand something, then even things that are complex become simple. The complexity of the product must match the complexity of the task.
Don Norman in the book "Living with Complexity."
I learn more by being wrong than by being right
When people praise my ideas it is nice to hear, but I don’t learn anything. If people disagree, I learn. If they convince me, I am thankful and I change. If I believe I was...
Don Norman
If you can think of a clever solution in a few hours, assume many others have already done so
If you can think of a clever new concept or solution to an existing problem in a few minutes or hours, then you should recognize that many people all over the world, many who have...
Don Norman
Make it Simple? No! Make it Understandable.
Make it Simple? No! Make it Understandable. When people make things "simple" by minimizing controls, they make it much more difficult to work or to understand.
Simplicity is in the mind, Complexity is in the world. Why? Things you understand are simple.
It is the designer’s job to take complex requirements and make them so understandable and appropriate that they are pronounced “simple.”
Don Norman
The universe is made of stories, not atoms
A quote from the poet Muriel Rukeyzer’s book “The speed of darkness.” Why stories? Because they combine history and context, critical events and results, both good and bad, expected and unexpected all linked through causal...
Don Norman
You are being too logical, I often tell engineers and executives.
“You are being too logical,” I explain. “People are not logical. Logic is artificial. It was invented by mathematicians and philosophers. It is not how people think, which is why it is so difficult for...
Design for people the way they are, not for how you want them to be.
Why is 37signals so arrogant?
DesignDavid Heinemeier Hansson of 37signals says: "I'm not designing software for other people, I'm designing it for me." Wow. That is the sort of arrogance that the design community clustered around 37signals disdains -- or so I thought. Understanding the true needs of customers is essential ...
November 17, 2008
6 minutes read
Technology and the Rise of the For-profit University
EducationThe traditional university is all things to all people, but it is primarily a place for professors to learn, to study, and yes, to teach. The teaching follows the traditional model of pouring knowledge into the heads of obedient students. This is a teacher-centered model of education, one that ha...
November 17, 2008
12 minutes read
Words Matter. Talk About People: Not Customers, Not Consumers, Not Users
EssaysWords matter. Psychologists depersonalize the people they study by calling them "subjects." We depersonalize the people we study by calling them "users." Both terms are derogatory. They take us away from our primary mission: to help people. Power to the people, I say, to repurpose an old phrase. ...
November 17, 2008
5 minutes read
Do companies fail because their technology is unusable?
EssaysWonderful user experience is important, but neither necessary nor sufficient. If the company fails, it doesn’t matter how good the experience was. For us, as a discipline, to be successful, we need to understand the entire picture. Our job is to make the company succeed....
November 17, 2008
5 minutes read
The Future of Education: Lessons Learned from Video Games and Museum Exhibits
EducationWe will solve the fundamental problems only through social policy, through organizational change, and through deep understanding of organizations and the people who comprise and are served by them. We need to change the way we think about education, and through that understanding, change the way ...
November 17, 2008
11 minutes read
HCD harmful? A Clarification
EssaysMany have had difficulty with my article "Human-Centered Design Considered Harmful" In particular, I failed to make clear what I meant by "Activity-Centered Design," (ACD) and how it differs from "Human-Centered Design"(HCD). Some people think I have renounced everything I have said before. No, ...
November 17, 2008
5 minutes read
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